Sixteen years after its inception, the Ad-ID still isn't being consistently used in the industry -- despite the urgent need in today's fragmented, cross-platform environment to manage creative assets for … Read the whole story
Loop Capital Analyst Alan Gould raised Alphabet's price target to $1,450 -- up $100, with a valuation through 2021. Read the whole story
ABC will only release viewing data for three-, seven-, or 35-day time-shifted viewing across its multi video platforms. Following the increasing standard of TV … Read the whole story
The most-seen spot in October with 1.3 billion impressions is Hudson Rouge's "Fresh Take On Movement" for the 2020 Lincoln Aviator. Read the whole story
In order for advertising to become appealing to high-spending advertisers over mixed-reality content, Juniper Research recommends that ad processes mirror those in the wider … Read the whole story
Univision is renewing Spanish-language rights, but CBS's "stealth" acquisition to English rights is in part a signal of ViacomCBS's support of the CBS All … Read the whole story
The growth in connected TVs will support demand for locally activated over-the-top media placements amid a major shift in audience viewing habits. Read the whole story
As the streaming wars heat up with a bevy of new entries into the subscription video-on-demand marketplace, many eyes are on Walt Disney Co.'s … Read the whole story
The question is raised, given a possible Disney+ carriage deal with Amazon Fire TV -- one that may include advertising. Read the whole story
The U.S. Patent and Trademark Office rejected Booking.com's request for trademark on the grounds that the name was generic. Read the whole story
Unless the Supreme Court intervenes, LinkedIn must allow hiQ -- and potentially other analytics companies -- to scrape information about users, including material that … Read the whole story
Advertisers increased investments in Sponsored Brands in the U.S. by 19% year-over-year in Q3, driven by 16% click growth, a benchmark report by Tinuiti … Read the whole story
The result will be diminished audiences for everything -- a phenomenon that has already long been at work in ad-supported television. Read the whole story