In a move Google is framing as protective of privacy, the company says it will stop including information about the type of material on a publisher's page in the bid … Read the whole story
One fewer ad break per quarter than in past games is driving strong demand. Advertisers are paying $5.5M for two 30-second ads and $5.6M … Read the whole story
Apple is reportedly open to the idea of bundling News+, Apple TV+ and Apple Music. In part, the bundling may also be a response … Read the whole story
Based on a quarterly analysis of marketers' self-reported assessment of their spending on each of the major digital media platforms, all of the "Big … Read the whole story
The ad industry has made strides filtering fraudulent ads out of digital media buys, according to a study commissioned by the Trustworthy Accountability Group. … Read the whole story
Advertisers will still have the page URL and AppNames/App ID to evaluate whether the content is safe for their brand and to identify the … Read the whole story
Two cable news channels -- Fox News Channel and MSNBC -- posted the best overall viewing numbers on the first day of House hearings. … Read the whole story
The ANA and pharmaceutical companies write that the HHS rule amounts to "agency overreach, plain and simple." Read the whole story
Linear TV advertisers are holding back budgets from CTV, and measurement is a big part of the issue. Read the whole story
Nielsen is including out-of-home viewing in its traditional TV measurements next year. Joe Ianniello, acting president/CEO of CBS, thinks major sports events, for one, … Read the whole story
A strong labor market and rising consumer confidence point to strong holiday sales. Morning Consult believes other forecasts are lowballing it. Read the whole story
33Across says EU citizens can click to delete or download data -- an advance over the standard offered by ad exchanges and intermediaries. Read the whole story
More than half of consumers now use their smartphone to comparison shop, check prices and/or research product details while shopping for a product in … Read the whole story