RTBlog
A consensus has emerged that first-party data -- especially the kind collected by digital publishers to identify their users -- is emerging as the logical replacement solution to digital 1.0's … Read the whole story
The $10 or 22% price increase reflects live sports cost hikes in particular. Minus live TV, ad-supported and no-ads plans cost $6 and $12 … Read the whole story
Chris Noth, Terrence Howard, Nicole Scherzinger and other celebrities are featured in six different TV commercials for Tubi, playing their performer-characters who are struggling … Read the whole story
Looking at all regular-season games on five networks, the average Nielsen viewership is 15.8 million vs.15 million through 10 regular-season games in 2018. Read the whole story
- COMMENTARY
Kagan and Leichtman put total Q3 net paid-TV subscriber losses across platforms at 1.9M and 1.75M, respectively. Leichtman, which includes top companies representing about … Read the whole story
- COMMENTARY
The lines are blurring between TV's role as a high-reach, long-term brand builder and a short-term targeted sales activation platform due to the growth … Read the whole story
A clear majority of U.S. adults (81%) now believe the potential risks they face from companies' data collection outweigh the benefits. Read the whole story
Microsoft's LinkedIn plans to ask the U.S. Supreme Court to review a ruling that requires the company to allow its site to be scraped … Read the whole story
Redbox has agreed to resolve a battle with Disney by refraining from selling codes that enable consumers to download Disney's digital movies, the companies … Read the whole story
- COMMENTARY
Can HBO Max convince new streaming video customers it's worth three times -- or more -- the price of others? Sure, with a show … Read the whole story
COMMENTARYPlease join MediaPost Jan. 23 to celebrate MediaPost's "Agency of the Year" award winners in the following categories: Media Agency: Mindshare; Holding Company: Omnicom; … Read the whole story
- COMMENTARY
DOOH offers dynamic creative capabilities, allowing brands to change messaging based on any number of criteria. Read the whole story
