Social Media Insider
by Gavin O'Malley, Staff Writer
That's according to a third-quarter report. Still, majority of advertising investment (62.3%) goes toward Facebook's main Feed. Read the whole story
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by Karlene Lukovitz
The two AT&T units describe the move as a logical one reflecting more than a year of collaboration on successful advertising programs. And of … Read the whole story
by Wayne Friedman
With the new service, advertisers can buy TV inventory across Vizio's SmartCast platform, including partner OTT apps, and on Vizio's WatchFree service. Read the whole story
by Wayne Friedman
Eight months before the start of the Toyko Summer Olympics, NBCUniversal says it has pulled more than $1 billion in national TV ad revenues … Read the whole story
by Karlene Lukovitz
John Stankey, COO of AT&T and CEO of WarnerMedia, argues that HBO Max will have financial advantages for pay-TV distributors, and draw a broader … Read the whole story
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by Wendy Davis
Google argues that adults as well as children watch videos aimed at youngsters, and that it should be able to collect data from viewers … Read the whole story
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by Laurie Sullivan
The patent highlights OpenX's vision of allowing both marketers and publishers to better determine and evaluate the value of an individual user and ensure … Read the whole story
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by Karlene Lukovitz
Xandr CEO Brian Lesser said the format is non-interruptive, 100%-viewable and brand-safe. Until now, pause ads have been largely limited to Hulu's use of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Consumers hope streaming will eliminate the expensive TV service price, which costs most of them $100 to $150 a month. Read the whole story
by Wayne Friedman
Needham analyst Laura Martin says Netflix needs a lower-priced, ad-supported monthly service that would be priced at $5 to $7 a month to compete … Read the whole story
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by Karlene Lukovitz
SpotX will programmatically manage, sell and optimize TiVo's video ad inventory and connects advertisers to inventory running on TiVo+ and its CTV platforms. Read the whole story
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by Wendy Davis
"The claims refer to a level of technology, 5G, which its '5G Evolution, The First Step to 5G,' service does not deliver," the self-regulatory … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
No building in Manhattan is known far and wide as "the Viacom Building," but Black Rock was known far and wide as the CBS … Read the whole story
by Laurie Sullivan
The CEO of You & Mr Jones believes the next decade will see more change in marketing and business worldwide compared with the past … Read the whole story