PolicyBlog
by Wendy Davis, Staff Writer
California's new privacy law is slated to take effect in just a few weeks, but there is still significant disagreement between businesses and privacy advocates about how the measure will … Read the whole story
by Wayne Friedman
Stephen Burke, the longtime CEO of NBCUniversal, is expected to step down in the coming months, perhaps just after the Tokyo Olympics in August, … Read the whole story
COMMENTARY
by Karlene Lukovitz
The streamer is demonstrating the power of OTT, on-demand user data and machine learning by enabling less disruptive--possibly even welcomed--ad messaging and offers to … Read the whole story
by Karlene Lukovitz
It's not clear how many of these mobile downloads, as estimated by Apptopia, were driven by free trials. Meanwhile, Google reports that Disney+ was … Read the whole story
by Laurie Sullivan
Cisco has announced a plan to build and invest in 5G internet technology, including optics, software, and silicon. The hope is to build and … Read the whole story
COMMENTARY
by Angela Voss, Op-Ed Contributor
Marketing Charts asked 150 agencies and marketers what would make linear TV advertising a more effective marketing vehicle. Here were the top three replies. Read the whole story
by Wendy Davis
"If deployment were not occurring in a reasonable and timely fashion, there would be no streaming wars," The NCTA tells the FCC in a … Read the whole story
by Laurie Sullivan
Using its marketing mix model, which includes more than 100 variables that influence a consumer's purchase decision, Volvo can optimize the company's advertising mix … Read the whole story
by Gavin O'Malley
Among Facebook’s millions of U.S. users, trends to look out for include self-care, environmentally-friendly diets and podcasts. That’s according to the social network's latest … Read the whole story
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by Wayne Friedman
Core advertising revenues, which excludes political advertising, have seen "demand under pressure as audiences shift their media consumption to over-the-top (OTT) streaming video services … Read the whole story
by Chuck Martin
The majority of businesses adopting the Internet of Things also are adopting blockchain and combining it with their IoT networks, according to a new … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The benchmark study shows open and click rates are down from last year. Roughly 800 consumers in the U.S. and 800 in the UK … Read the whole story