California's new privacy law is slated to take effect in just a few weeks, but there is still significant disagreement between businesses and privacy advocates about how the measure will … Read the whole story
Stephen Burke, the longtime CEO of NBCUniversal, is expected to step down in the coming months, perhaps just after the Tokyo Olympics in August, … Read the whole story
The streamer is demonstrating the power of OTT, on-demand user data and machine learning by enabling less disruptive--possibly even welcomed--ad messaging and offers to … Read the whole story
It's not clear how many of these mobile downloads, as estimated by Apptopia, were driven by free trials. Meanwhile, Google reports that Disney+ was … Read the whole story
Cisco has announced a plan to build and invest in 5G internet technology, including optics, software, and silicon. The hope is to build and … Read the whole story
Marketing Charts asked 150 agencies and marketers what would make linear TV advertising a more effective marketing vehicle. Here were the top three replies. Read the whole story
"If deployment were not occurring in a reasonable and timely fashion, there would be no streaming wars," The NCTA tells the FCC in a … Read the whole story
Using its marketing mix model, which includes more than 100 variables that influence a consumer's purchase decision, Volvo can optimize the company's advertising mix … Read the whole story
Among Facebook’s millions of U.S. users, trends to look out for include self-care, environmentally-friendly diets and podcasts. That’s according to the social network's latest … Read the whole story
Core advertising revenues, which excludes political advertising, have seen "demand under pressure as audiences shift their media consumption to over-the-top (OTT) streaming video services … Read the whole story
The majority of businesses adopting the Internet of Things also are adopting blockchain and combining it with their IoT networks, according to a new … Read the whole story
The benchmark study shows open and click rates are down from last year. Roughly 800 consumers in the U.S. and 800 in the UK … Read the whole story