RTBlog
by Joe Mandese
It makes sense that programmatic would emerge as a viable solution for cannabis brand marketers to target consumers in a regulatory-compliant way. Read the whole story
by Karlene Lukovitz
Canal Plus will also retain licensing rights to Disney movies, TV shows and Disney-owned channels. Read the whole story
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by Karlene Lukovitz
The merged dataset, available exclusively in an Amobee solution, allows advertisers to plan, buy and sell inventory across linear and CTV, mobile and desktop, … Read the whole story
by Gavin O'Malley
Regulators fear a more interconnected Facebook would make an eventual breakup of the tech titan nearly impossible. Read the whole story
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by Wendy Davis
The net neutrality repeal enables carriers to "block or throttle Internet access, demand pay-to-play ransom from Internet edge providers, or otherwise interfere with end … Read the whole story
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by Laurie Sullivan
Gradient.io, an intelligent insights platform that tracks sales on Amazon, set out to "expose" tons of insights from data. It now tracks more than … Read the whole story
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by Ray Schultz
Unsplash images are widely used in email newsletters, and the firm is working with brands like Harley Davidson on digital campaigns. Read the whole story
by Wendy Davis
"A small launch can support a 'first' claim," the National Advertising Division says in an opinion issued Friday. "In parts of the downtown areas … Read the whole story
COMMENTARY
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Gaming has risen as a dominant form of entertainment. With Twitch's efforts in live sports, viewing experiences will change -- sooner rather than later. Read the whole story
by Fern Siegel
The direct-response ads posit a question and listeners are promoted to say "yes." Doritos, Wendy's and Comcast are among the first advertisers to try … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The 2019 Press Release Benchmark Report is relevant to search marketers because volumes of syndicated and editorial articles that news releases produce can significantly … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
"The lines between D2C and regular retail continue to blur," says Kate Ryan, managing director at a company researching trends in this market. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Terrestrial channels are more suited to second screening, but the gap is surprisingly huge. Read the whole story