AppsFlyer found retargeting to be a particularly effective way for app makers to increase retention rates. Read the whole story
Featuring cameos by Chris Rock and Sylvester Stallone, ad will show people coming together through Facebook Groups. Read the whole story
The merger is expected to close in the first half of 2020, at which time management will release the new company name. Read the whole story
Google will impose some new curbs on ads surrounding child-oriented videos that appear on the main YouTube.com site, but will continue to allow influencer … Read the whole story
Cohen & Co.'s John Blackledge estimates that about 6% of Netflix's subscriber churn during the month actually resulted from switches to Disney+. Read the whole story
Six of the single-telecast top 10 and four of the regularly scheduled top 10 are sports programs. Read the whole story
Alongside community reviewers flagging stories, Facebook's machine-learning model will identify potential misinformation using a variety of signals. Read the whole story
"Turn off 'location services' and they'll still track your location to make money (by sending you ads). There is no opting out," Republican Senator … Read the whole story
Top leaders at Publicis Media have read the tea leaves to divine trends they think will impact advertising and the broader media industry over … Read the whole story
The President's incessant live tweeting in response to comments made on Fox News and/or Fox Business has created a "feedback loop" that has disrupted … Read the whole story
Globally, young sports TV-video watchers favor big action sports, and may cause a shift in how and what kinds of sports programming big TV … Read the whole story
Season-to-date TV ratings have inched up 6% (from 5% the week before), looking at all five networks. Read the whole story
What does common wisdom mean when viewers tune into TV news networks that agree with their existing opinions? Read the whole story