RTBlog
It's no secret to programmatic traders that location tracking has become one of the most important signals for identifying and targeting users in a post-cookie world. Yes, device IDs are … Read the whole story
Sony and other music companies argued that Cox failed to take "reasonable measures" to stem copyright infringement by its subscribers. Read the whole story
Pay-TV operators will soon have to inform consumers of the total price -- including itemized charges, fees and estimated taxes -- before they sign … Read the whole story
The new feature will recognize items like McDonald's fries or a can of Coke, and then respond by unlocking branded AR Lenses. Read the whole story
While 14% of surveyed digital commerce leaders consider social commerce the most important sales channel currently, 20% expect it to be most dominant in … Read the whole story
Out-of-home media agency Project X has unveiled a new interactive analytics suite that the firm says is more advanced than other analytics packages in … Read the whole story
A report released this week found Bing's search engine results are filled with bad information much more often than Google's. Read the whole story
- COMMENTARY
The year-end flurry of OTT, CTV and addressable deals, partnerships, and new solutions and metrics speaks to an industry scrambling to take shape, and … Read the whole story
Those laws could be the benchmark for even tougher federal privacy legislation, researchers say. Read the whole story
- COMMENTARY
Multi-touch attribution use is growing. But only a minority of firms have integrated it into their media mix, the MMA reports. Read the whole story
- COMMENTARY
With its steady rise, the platform is testing more advertising capabilities, with more brands exploring new opportunities on it. Read the whole story
