Social Media Insider
In recent study, (49.3%) of U.S. boomers are forecast as social media users, compared to 77.5% of Gen-Zers and 90.4% of millennials. Read the whole story
NBCUniversal will soon be able to offer ad buys that span linear and digital inventory across all its platforms on local, national and global … Read the whole story
The suit claims Google knew about the patented technology that could span multiple rooms as early as 2013. Sonos is seeking a ban on … Read the whole story
Project Athena supports design and technical specifications to build high-performance laptops for streaming media, gaming, and enterprise apps. Read the whole story
Many marketers have direct experience with AI among a variety of marketing tasks, helping them to appreciate the technology's current limitations and future potential. Read the whole story
Dubbed "World Wide What," the year-long partnership will seek to spread safety awareness -- and facilitate related conversations -- among users. Read the whole story
The proposed settlement allows users of the defunct Google+ who were affected by data breaches to receive between $5 and $12. Read the whole story
Online reservation company Booking.com should not be allowed to monopolize the word "booking" by trademarking its name, the U.S. Patent and Trademark Office is … Read the whole story
For all the hype on Madison Avenue that consumers are seeking "personalized" advertising and/or media experiences, most consumers don't really care, especially older ones. … Read the whole story
The digital marketing agency has tapped Pete Meyers to be president of U.S. operations, based in New York. He previously served at GroupM, Ogilvy … Read the whole story
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While marketers are placing greater priority on better understanding consumer identity to unlock true personalization, only 39% of executives use identity resolution to personalize … Read the whole story
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First-party data sources from organic search, paid search, website and mobile app analytics, CRM, call center, customer service and online sales set high performers … Read the whole story
