April 5 - 8, 2020
Wednesday, January 8, 2020
Social Media Insider
In recent study, (49.3%) of U.S. boomers are forecast as social media users, compared to 77.5% of Gen-Zers and 90.4% of millennials. Read the whole story
NBCUniversal will soon be able to offer ad buys that span linear and digital inventory across all its platforms on local, national and global ... Read the whole story
The suit claims Google knew about the patented technology that could span multiple rooms as early as 2013. Sonos is seeking a ban on ... Read the whole story
Project Athena supports design and technical specifications to build high-performance laptops for streaming media, gaming, and enterprise apps. Read the whole story
Many marketers have direct experience with AI among a variety of marketing tasks, helping them to appreciate the technology's current limitations and future potential. Read the whole story
Dubbed "World Wide What," the year-long partnership will seek to spread safety awareness -- and facilitate related conversations -- among users. Read the whole story
The proposed settlement allows users of the defunct Google+ who were affected by data breaches to receive between $5 and $12. Read the whole story
Online reservation company Booking.com should not be allowed to monopolize the word "booking" by trademarking its name, the U.S. Patent and Trademark Office is ... Read the whole story
For all the hype on Madison Avenue that consumers are seeking "personalized" advertising and/or media experiences, most consumers don't really care, especially older ones. ... Read the whole story
The digital marketing agency has tapped Pete Meyers to be president of U.S. operations, based in New York. He previously served at GroupM, Ogilvy ... Read the whole story
- COMMENTARY
While marketers are placing greater priority on better understanding consumer identity to unlock true personalization, only 39% of executives use identity resolution to personalize ... Read the whole story
- COMMENTARY
First-party data sources from organic search, paid search, website and mobile app analytics, CRM, call center, customer service and online sales set high performers ... Read the whole story
