Brands are finding success by connecting personally with millennials via social media, and leveraging a symbiotic relationship between their use of mobile and continuing interest in physical-store shopping, finds Roth … Read the whole story
Comcast's Q4 earnings and revenue beat expectations, and overall 2019 results were positive, despite continued drops in cable subscribers. Broadband customer gains offset the … Read the whole story
Private marketplace deals will account for the majority of the real-time bidding marketplace for the first time this year, according to estimates released by … Read the whole story
Some New York state lawmakers are proposing to tax companies that glean revenue from consumers' data. Read the whole story
Total worldwide streaming subscribers will overtake pay TV subscribers in more than 30 countries by the end of this year, Ampere Analysis says, "mostly … Read the whole story
Rather than a single product, Amazon Music consists of six separate offerings, which range from a free ad-supported service to a family plan that … Read the whole story
"Even if broadband is deployed to every community in America, millions of people would still not be able to afford to subscribe, and what … Read the whole story
Hallmark is now actively searching for a replacement. Abbott had been CEO at Crown Media for 11 years. Read the whole story
Andrew Gaudin will be charged with overseeing VideoAmp's global legal and privacy affairs, expanding its client and partnership base, and creating privacy compliance initiatives … Read the whole story
Analysts now worry the average $10 price per movie is getting to a consumer-sensitive level. Whereas, premium subscription services are cheaper: Netflix's basic plan … Read the whole story
As an industry defined by change, we should all begin embracing the opportunity to transform once again by creating digital advertising that adds up … Read the whole story
Are you ready for a Google-centric advertising world? Read the whole story
Some 68% of consumers believe they are better equipped to make informed purchase decisions vs. five years ago, a study by Valassis conducted with … Read the whole story