I'm calling today's column the honorary rebrand of "RSTBlog" (for Real Serious Time Blog), because of an especially consequential temporal media shift. Indeed, possibly, an existential one. The Bulletin of … Read the whole story
A "floating" commercial break, to appear during a delay or other unscheduled break in the game, will accommodate two more 60-second ads -- sold … Read the whole story
Media brands, including Amazon, Netflix, MSNBC, Fox, Google, and an ascendant WhatsApp, are dominant among the top 20 loyalty brands, according to findings from … Read the whole story
"Facebook agreed to the sweeping terms in the Stipulated Order because it is committed to rebuilding the trust of its users and protecting consumers' … Read the whole story
Comscore believes it's well-positioned to benefit because of its focus on contextual and Identifier For Advertising (IFA)-based audience targeting and measurement methodology. No cookies … Read the whole story
Kobe Bryant was best known as a longtime endorser for Nike, but he was also a spokesperson for other brands including McDonald's and Apple. Read the whole story
"We believe it is important to enact strong data privacy protections to demonstrate our state's leadership on what we believe will be one of … Read the whole story
Bloomberg's campaign has the highest spending among all Presidential candidates at $258 million and is largely focused on traditional media -- mostly local TV, … Read the whole story
"Congress granted providers of online platforms like Twitter broad immunity from claims that seek to hold them liable for harms caused by defamatory or … Read the whole story
Ad fraudsters are constantly finding new ways to raid media budgets. Right now, many OTT budgets represent a free lunch. Read the whole story
About 15 tech jobs will pull in at least $200,000 in annual salaries, with 13 digital marketing roles generating salaries of $175,000 or more … Read the whole story
The tech giant is investing in Noonlight -- a self-described "safety company." In something akin to a panic button, one of the features will … Read the whole story
Enlightening TV ad market data is coming to light thanks to a compilation of FCC public political ad file data released today by Advertising … Read the whole story
Some brand executives have told ad agencies they are afraid of alienating customers or drawing the wrath of a Trump tweet. Read the whole story