In U.S. broadband households, SVOD adoption has plateaued at 71%, according to new research from Parks Associates. But the report also found that total average per-week video consumption, including TV, … Read the whole story
MRI-Simmons, the dominant source for consumer media, lifestyle and product usage data used for media planning on Madison Avenue, has struck a deal with … Read the whole story
Fraudsters exploited mobile ad-security loopholes via Grindr users' devices and Roku apps and devices to trick advertisers into thinking they were buying ads on … Read the whole story
CBS's "Grammy Awards" this year sank to a new low in traditional Nielsen measurement -- down 6% in total average viewership compared to last … Read the whole story
The Media Kitchen is a full-service media agency known for its innovative approaches to managing media. Today it is announcing an innovative role for … Read the whole story
New York could ban the use of facial recognition technology by police under a proposed bill unveiled Monday by state Senator Brad Hoylman. Read the whole story
An antivirus program used by hundreds of millions of people worldwide is selling highly sensitive web-browsing data to many of the world's biggest companies. Read the whole story
Attribution could become one of the major challenges to Google's decision to eliminate third-party cookie tracking from its browser Chrome within the next two … Read the whole story
Just 24 brands have released Super Bowl ads and/or ad teasers on a variety of platforms including YouTube and Facebook, according to iSpot.tv. This … Read the whole story
The mother of a 5-year-old YouTube viewer has no grounds to sue the online video company or channel operators including Hasbro, the Cartoon Network, … Read the whole story
Consumers said that saving money was the most pronounced part of a positive brand experience, outweighing other considerations. Read the whole story
Almost half of all firms are getting back more than double for every dollar they invest in privacy. Read the whole story
Google will now begin charging for data such as emails, location tracking information and search queries that law enforcement and other government agencies can … Read the whole story
UK-based SuperAwesome provides a platform for companies interested in offering advertising, video and communities that are "safe" for children, as well as parental consent … Read the whole story
There are lots of "free" deals that hype streamers' early subscriber numbers. The real issue is how many will remain years from now -- … Read the whole story