Social Media Insider
by Gavin O'Malley, Staff Writer
"Off-Facebook Activity" is designed to help users control how the social giant tracks their activity around the broader Web. Read the whole story
by Karlene Lukovitz
New CMO Jackie Lee-Joe intends to add promotion of the overall benefits of the service to its usual pitches for specific original content offerings, … Read the whole story
by Karlene Lukovitz
During Apple's Q1 earnings report, CEO Tim Cook acknowledged that Apple is gauging Apple TV+'s success primarily on number of subscribers, but didn't provide … Read the whole story
by Karlene Lukovitz
Sky would reportedly be able to fully integrate Disney+ with other programming, while competitors could only carry the SVOD's app. Read the whole story
by Joe Mandese
In a sign of the maturation of podcasting as an advertising medium, IPG Mediabrands has signed up as a subscriber to Nielsen's Podcast Listener … Read the whole story
-
by Gavin O'Malley
In close partnership with top beauty and cosmetic brands, Pinterest launched an augmented-reality tool designed to help users find the perfect shade of lipstick. Read the whole story
-
by Wendy Davis
Android users want a federal appeals court to decide whether they can proceed with claims that Google violated California residents' privacy rights by allegedly … Read the whole story
-
by Wayne Friedman
VAB says 72% of sports fans "prefer" sports viewing at home vs. in-stadium/arena viewing at 19% and out-of-home locations at 8%. Read the whole story
by Wayne Friedman
MSNBC ran just 222 paid advertising/network promo prime-time airings for the most recent week. Fox News Channel had 402 vs. 629 the previous week … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Purposeful dark patterns could become a way for searchers to click on a link they might not have intended to click on, charging the … Read the whole story
-
by Karlene Lukovitz
Microsoft Advertising, Accuweather, The CW and Tastemade have joined the 8-month-old ad-targeting marketplace. Read the whole story
-
by Laurie Sullivan
U.K.-based SuperAwesome works with brands for children to help them market and communicate with kids ages six and 16, from online to television. Read the whole story
-
by Wendy Davis
Google should be required to face a claim that it violated the First Amendment by briefly suspending Democratic presidential candidate Tulsi Gabbard's ad account, … Read the whole story
-
by Laurie Sullivan
Apple, Amazon and Microsoft's stocks, ad and product sales have risen substantially since their last earnings reports. Merkle's Q4 Digital Marketing Report explains why. Read the whole story