"Off-Facebook Activity" is designed to help users control how the social giant tracks their activity around the broader Web. Read the whole story
New CMO Jackie Lee-Joe intends to add promotion of the overall benefits of the service to its usual pitches for specific original content offerings, … Read the whole story
During Apple's Q1 earnings report, CEO Tim Cook acknowledged that Apple is gauging Apple TV+'s success primarily on number of subscribers, but didn't provide … Read the whole story
Sky would reportedly be able to fully integrate Disney+ with other programming, while competitors could only carry the SVOD's app. Read the whole story
In a sign of the maturation of podcasting as an advertising medium, IPG Mediabrands has signed up as a subscriber to Nielsen's Podcast Listener … Read the whole story
In close partnership with top beauty and cosmetic brands, Pinterest launched an augmented-reality tool designed to help users find the perfect shade of lipstick. Read the whole story
Android users want a federal appeals court to decide whether they can proceed with claims that Google violated California residents' privacy rights by allegedly … Read the whole story
VAB says 72% of sports fans "prefer" sports viewing at home vs. in-stadium/arena viewing at 19% and out-of-home locations at 8%. Read the whole story
MSNBC ran just 222 paid advertising/network promo prime-time airings for the most recent week. Fox News Channel had 402 vs. 629 the previous week … Read the whole story
Purposeful dark patterns could become a way for searchers to click on a link they might not have intended to click on, charging the … Read the whole story
Microsoft Advertising, Accuweather, The CW and Tastemade have joined the 8-month-old ad-targeting marketplace. Read the whole story
U.K.-based SuperAwesome works with brands for children to help them market and communicate with kids ages six and 16, from online to television. Read the whole story
Google should be required to face a claim that it violated the First Amendment by briefly suspending Democratic presidential candidate Tulsi Gabbard's ad account, … Read the whole story
Apple, Amazon and Microsoft's stocks, ad and product sales have risen substantially since their last earnings reports. Merkle's Q4 Digital Marketing Report explains why. Read the whole story