PolicyBlog
by Wendy Davis, Staff Writer
One week after the Supreme Court rejected Facebook's request to intervene in a class-action over facial recognition technology, the company announced it will pay an eye-popping $550 million to resolve … Read the whole story
by Karlene Lukovitz
ViacomCBS has tapped George Cheeks to succeed Joe Ianniello, who will step down as chairman and acting CEO of CBS and exit the company. … Read the whole story
by Wayne Friedman
Roku alerted customers that on Friday, Jan. 31, Fox channels would no longer be available on its platform, directing its customers to other services. … Read the whole story
by Karlene Lukovitz
The TV Interface Practices Initiative, formed to enable automation of local broadcast TV ad transactions, has already helped several system providers deploy interfaces that … Read the whole story
by Gavin O'Malley
Changes that Google and Apple are making to their Web browsers and mobile operating systems are making it more difficult for Facebook to target … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Digital agencies with expertise in Amazon's advertising platforms expect it to report higher-than-average ad growth and use of its demand-side platform. Read the whole story
by Karlene Lukovitz
The study, in conjunction with the 4As, will investigate the drivers behind differences in attribution results from six national, linear TV campaigns that aired … Read the whole story
by Wayne Friedman
Verizon added 790,000 customers to mobile phone plans in Q4. The Verizon/Disney+ promotion produced 10 million subscribers for the new Disney streaming platform a … Read the whole story
by Wendy Davis
A bill proposed Thursday by a House Democrat would allow parents to sue online companies that track their children. Read the whole story
-
by Laurie Sullivan
Sophisticated malware that lives on a person's device can now learn and mimic the way the device searches and browses the internet and the … Read the whole story
by Steve McClellan
Vandre is tasked with aligning the analytics capabilities of Carat and Merkle in a bid to accelerate enhancements to Carat's people-based product offering. Read the whole story
-
by Laurie Sullivan
Earlier this week, the Electronic Frontier Foundation revealed that Ring collects data from users' phones and shares that information with third-party trackers. Read the whole story
-
by Melynda Fuller
Users can choose the language content they want their advertising to appear next to, monitor and block ads from landing next to specific languages … Read the whole story
COMMENTARY
by Rebecca Brooks, Columnist
What happens when the place where your consumer is actually buying your brand turns into a direct competitor, eating up your market share? Read the whole story