The big game saw the soon-to-launch short-form mobile streamer's ad ranked 59 out of 63 on USA Today's Ad Meter. Other streamers did better, … Read the whole story

With the launch of Disney+, the company is now focused on the benefits of scale. Freer has been Hulu CEO since October 2017. Read the whole story

Jeep and Hyundai, both providing automotive comedy with familiar faces, were ranked first and second in USA Today's Ad Meter. Read the whole story

The Federal Communications Commission's enforcement bureau has determined that "one or more" carriers violated the law by disclosing customers' location data, Chairman Ajit Pai … Read the whole story

The free service that streams local broadcast stations -- and is being sued by big broadcasters -- now operates in 17 urban markets. That … Read the whole story

Uplifting and encouraging ads attracted readers to search for more information about the brands. Seventy-four million readers went online to seek information on brands … Read the whole story

A proposed bill in Maryland that would tax digital advertising is "extremely detrimental," and would "create a regulatory enforcement nightmare," the Association of National … Read the whole story

Roku says it has struck a new distribution deal with Fox Corp. to carry its streaming apps. Read the whole story

Advertising only constitutes a small share of Amazon's overall revenue, which totaled nearly $87.5 billion in the fourth quarter. It was up by 21%, … Read the whole story

A study released Friday found that marketing content on YouTube featuring female-led and gender-balanced content attracts 30% more views than male-dominant videos by evaluating … Read the whole story