Video Insider
Streaming hours were up 58% globally and up 63% in the Americas in the period, and 24% of all streaming time took place on mobile devices, reports Conviva. Read the whole story
Google parent Alphabet reported its Q4 2019 earnings Monday, and the big news is some long hoped-for financial results based on its video business, … Read the whole story
Paid subs represent just 1% of YouTube's 2 billion overall monthly users, but parent Alphabet says it's making a "sizable" investment in growing consumer … Read the whole story
SMI's calendar year 2019 data confirm advertisers continue to pay higher CPMs in return for linear's safety and reach, with NFL ad price hikes … Read the whole story
Unlike Facebook, YouTube will apply its existing deceptive content policies in the political arena, prohibiting any content that has been technically manipulated or doctored … Read the whole story
"The evidence shows that Cox had an active and effective policy of discouraging infringement," the company writes in a bid to reverse a decision … Read the whole story
While there are fewer overall viewers for traditional TV networks, those still watching linear TV are spending more time watching. Over the last five … Read the whole story
TikTok has emerged as one of the top platforms for advertising ROI, joining leaders such as Google and Facebook, per the Singular ROI Index. … Read the whole story
Kantar Media's preliminary estimate shows in-game national TV advertising spend for the Super Bowl was $435 million -- up 29% from 2019's $336 million. Read the whole story
Advertisers are able to gain greater control of their ad choices and effectiveness through an interface that allows them to propose a deal or … Read the whole story
Leading the pack was Pepsi, which sponsored one of the spicier halftime shows in Super Bowl history. Read the whole story
Merkle's Digital Bowl Report found that some 85% of advertisers developed display or paid-social ads that coordinated with the game or their ad, while … Read the whole story
The social mentions rankings of the top Super Bowl ads appear to be as mixed as other forms of engagement measurement, according to a … Read the whole story
Twitter has found additional accounts, since December, that it suspects might have exploited the same API endpoint. They may have ties to state-sponsored actors. Read the whole story
Pandora posted a 10% increase in ad revenue to $1.2 billion, while at the same time posting lower active users, Sirius XM says. Read the whole story
"We've invested a tremendous amount of resource into our existing data infrastructure, Blu, but in order to drive ongoing value for our clients it's … Read the whole story
