Millennials -- particularly women -- are heavy Instagram users, but like other age groups, Facebook is their most-used platform. Seventy percent use Facebook daily vs. 70% for Instagram and 66% … Read the whole story
A new proposal by California Attorney General Xavier Becerra would narrow the definition of "personal information." Read the whole story
Netflix continued to lead time share, at 31%, followed by YouTube (21%), Hulu (12%) and Amazon Prime Video (8%), in Q4 2019, according to … Read the whole story
Mike Hopkins, who helped restructure Sony Pictures Television and after growing Hulu as its CEO, as Amazon's Prime Video and Studios SVP will assume … Read the whole story
Perhaps following the example of Apple TV Channels, YouTube is talking with media owners about selling subscriptions to their streaming services through the YouTube … Read the whole story
The ad-supported, cloud-based OTT service, already available on the other major connected platforms and devices, says it has 6.5 million active monthly users. Read the whole story
Data from Results International shows consolidation of DSPs, DMPs and SSPs and reveals that content recommendation engines drove most of the deals. Read the whole story
Unity Technologies, which provides tech services to gaming developers, has agreed to settle a class-action complaint alleging it facilitated behavioral targeting of young children, … Read the whole story
Samba TV and Amazon are building out an attribution model that enables brands to confirm a tv ad leading to a purchase with no … Read the whole story
New station acquisitions and rising subscription fees helped drive revenue gains for Tegna in Q4, but net income declined. Subscription revenue for its TV … Read the whole story
Increased app entertainment app usage on the holiday may reflect lovers' desire to fill together time with romantic music and movies. Read the whole story
Personalized advertising is one of the great promises of data-driven marketing strategies, but a recent survey of executives indicates that many organizations aren't putting … Read the whole story
ABC's "Academy Awards" averaged $1.98 million for a 30-second ad, says TV ad research company SQAD. Preliminary results show the no-host broadcast was down … Read the whole story
The deal gives CBS Sports Digital betting content from William Hill, as well access to its sports wagering analysts. Read the whole story