Social Media Insider
by Gavin O'Malley, Staff Writer
Not surprisingly, a clear majority of influencers continue to identify Instagram as their go-to social platform. Read the whole story
by Joe Mandese
Political ad spending during the 2020 campaign cycle will approach $7 billion, accounting for 1.4% of all media advertising revenues, according to a first-ever … Read the whole story
by Wayne Friedman
Although early-season NBA TV ratings have been mediocre at best, TNT has seen strong ad results in revenue, new advertisers, and pricing for regular-season … Read the whole story
by Karlene Lukovitz
The AVOD -- which is apparently seeing the greatest growth internationally -- also reported total global view time of 163 million hours in December, … Read the whole story
by Karlene Lukovitz
The owner of the world's largest paid music service is paying $200 million up front and $50 million later, as part of its push … Read the whole story
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by Wendy Davis
A privacy proposal making its way through the Washington statehouse could "flood the courts with frivolous lawsuits driven by opportunistic trial lawyers searching for … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix spent $70 million on specific Oscar marketing for its movies -- "The Irishman" and "Marriage Story" -- and other content touted in this … Read the whole story
by Chuck Martin
Spending on new technologies such as the Internet of Things and robotics, along with telecom services, is expected to grow 6% to $5.2 trillion. Read the whole story
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by Wendy Davis
The Federal Trade Commission will examine a decade's worth of tech company acquisitions that were too small to trigger antitrust scrutiny when they occurred. Read the whole story
by Gavin O'Malley
The pizza company got a big boost in ad awareness, along with sizable pizza sales, last year. It hopes to repeat its ad success. Read the whole story
COMMENTARY
by Elijah Schneider, Op-Ed Contributor
When you're involved in these sort of shenanigans, you're not looking for return on investment but validation for your brand and that, quite frankly, … Read the whole story
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by Karlene Lukovitz
An interactive dashboard can track brands' YouTube channel growth, sentiment, estimated spend by competitors and top videos across 25 industries, the company says. Read the whole story
COMMENTARY
by Angela Voss, Op-Ed Contributor
These days, everyone is on a quest to make data-driven marketing decisions. Hyper-targeting will get you sales. But will it drive tomorrow's sales? Read the whole story
COMMENTARY
by Tom Weiss
Advertisers have developed an appetite for deeper audience segmentation and insights that go far beyond age and gender. These capabilities require more data points … Read the whole story