Publishers report that programmatic -- and header bidding in particular -- are key as they push to optimize their video advertising across all platforms. Mobile and CTV/OTT are viewed as … Read the whole story
Video streaming services are on pace to nearly double total advertising media value -- which includes paid ad spending -- to $2.3 billion in … Read the whole story
The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Survey of the American Consumer, a multimedia, lifestyle and product usage survey that … Read the whole story
U.S. net sales in fiscal 2019 declined 2.7%, with cheese, coffee, cold cuts and bacon posting drops, while condiments and sauces grew. Read the whole story
The devastating effects of the coronavirus in China have hit Apple's business on multiple fronts. COVID-19 has also affected demand for Apple's products in … Read the whole story
Nearly 25% of browsers visiting an online shopping site contain malware injecting competing or conflicting ads that essentially "hijack" the customer experience that brought … Read the whole story
A new, compelling format for the NBA All-Star Game Saturday had positive results, with an 8% gain in viewership to a Nielsen-measured 7.3 million … Read the whole story
A scheme targeting Web site owners serving banner ads through AdSense is demanding bitcoin in exchange for a promise not to flood the publisher's … Read the whole story
The Washington Privacy Act, which passed in the state Senate by a vote of 46-1, now moves to the House, Read the whole story
"We hope to work with all the parties to ensure that consumers get the best pricing and service possible," New York Attorney General Letitia … Read the whole story
The app, which bears a strong resemblance to Pinterest, will only be offered in select markets, including Spain, Belgium and Colombia. Read the whole story
It's the data that surfaces in the weeks after the Super Bowl that shows whether ads made an impact on consumer searches or purchases, … Read the whole story
The industry can now capitalize on consumers' desire to be more connected, the ability to harness the technology and the responsibility to respect these … Read the whole story