The new structure has two groups, both reporting to EVP Michael Quigley: one for HBO Max, one for the entertainment networks. Read the whole story

Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising … Read the whole story

After testing rankings in a few markets, Netflix is now offering overall top 10, as well as top 10 movies and top 10 TV … Read the whole story

After studying an assortment of larger DTC businesses, GroupM estimates the market experienced 22% growth in 2019, which was down from 32% growth in … Read the whole story

Booking.com is drawing support in a fight over its name from companies including Home Depot and Salesforce, which argue that the online hotel reservation … Read the whole story

The trial kicks off in Atlanta, Dallas, and Phoenix with the potential to expand nationwide. Read the whole story

Almost a third of social influencers are purchasing fake engagement activity to fraudulently boost the metrics reported to advertisers. Read the whole story

The proposed Hawaii bill would require companies to obtain consumers' explicit consent before selling their geolocation information and internet browser information. Read the whole story

Sprout Social is using its social listening tools to monitor online reactions to the coronavirus and analyze potential brand impact regarding events. The U.S. … Read the whole story

While the vast majority of big advertisers and agencies are currently using at least some form of geo-targeting in their advertising and media-buying, they … Read the whole story

Daugherty, a 33-year veteran with the company, had been executive vice president of marketing for ABC Entertainment and ABC Studios since 2017. Read the whole story