More aggressive that most categories, marketing leaders in the healthcare sector expect to double their share of spending on mobile over next five years. Read the whole story
The new "Spot On" initiative is designed to enable locals to compete for the still small but quickly growing portion of ad budgets shifting … Read the whole story
The ad uses a passage from the former President's book out of context to falsely imply that he attacked Biden. Read the whole story
The choice of Bob Chapek as Disney's new CEO is raising questions among some analysts. Given Disney's stated streaming-focused strategy, why not select Kevin … Read the whole story
Stateside, it looks like TikTok's popularity is coming to an end. The app's U.S. user growth is expected to drop from 97.5% in 2019 … Read the whole story
AMC Networks posted a 8% decline in advertising results at its TV networks, as well as a decline in distribution revenues. Read the whole story
Sanzaru Games is the maker of the role-playing epic "Asgard's Wrath," which is popular in the gaming community. Although technically part of Facebook's Oculus … Read the whole story
Gray's TV sales staff will now sell advertising inventory on Premion's local OTT/CTV networks/apps in Gray's 93 television markets. Read the whole story
Sinclair will rebrand its $10 billon purchase of 21 regional sports networks in the coming months and is working on a "digital reboot" of … Read the whole story
The percentage of marketing budgets spent on domestic markets continues to be near its all-time high, according to a semiannual survey. Read the whole story
The investments in 11 states builds on the $13 billion investment in communities from South Carolina to Nevada, which Google made last year. Read the whole story
Nearly half of ad execs say they are using mobile audio advertising in lieu of traditional AM/FM radio media buys, according to a survey … Read the whole story
A federal appellate court ruled that Google isn't bound by the First Amendment's prohibition on censorship. Read the whole story
Facial recognition company Clearview AI recently notified its clients that the company's entire customer list had been stolen. Read the whole story
The FAQ explains how changes reflect evolving regulatory environments and Google's efforts to simplify the ways it communicates with people using its services, as … Read the whole story