Disney will need to optimize the performance not just of Disney+ but Hulu and its TV networks -- the businesses that should offer opportunity to offset the serious hits from … Read the whole story
NBCU, which invested in Snap Inc. three years ago, along with stakes in BuzzFeed and Vox Media, now needs cashflow for its $2-billion investment … Read the whole story
The worst-case scenario would mean Disney could see ad growth decline by 3% in Q2 and 8% in Q3 this year through second-quarter 2021, … Read the whole story
Media buyers and marketers' coronavirus concerns could potentially reduce total U.S. 2020 marketing communications investments by as much as $11 billion, according to The … Read the whole story
Network TV media buys might fall as well -- especially near-term "scatter" TV deals -- made with a lead time of a few days … Read the whole story
AMC, which was scheduled to hold its upfront TV advertising event March 18, said it would focus on individual conversations with marketing clients and … Read the whole story
Twitter co-founder Jack Dorsey remains CEO, at least for the present, but deal requires two new board members from activist investor group Elliott Management, … Read the whole story
As some TV networks and businesses abandon live upfront events, A+E is offering a "virtual" upfront event as an alternative route. A+E Networks will … Read the whole story
None of the video advertisers who were notified about Facebook's proposed $40 million class-action settlement over inflated video metrics have objected to the deal, … Read the whole story
Under the Tour's first digital component deal, its subscription service will live exclusively on ESPN+ starting in 2022, and will be expanded to include … Read the whole story
The additions mean that Fubo now offers access to every professional sports league channel. Read the whole story
Ed Wilson, former Fox, Tribune, and NBCU senior exec, has been named executive chairman of Cox Media Group's national ad businesses -- CoxReps, its … Read the whole story
As CFO for Discovery's D2C business, Neil Chugani -- previously EMEA CFO for Google and YouTube -- will work with Discovery Global D2C CEO … Read the whole story
The trial offer is good up till April 6 -- Quibi's launch day. Content is heavily skewed to reality shows and daily news and … Read the whole story
A recent federal appellate decision that requires LinkedIn to allow its site to be scraped by analytics company hiQ Labs threatens users' privacy, the … Read the whole story
In a seemingly counterintuitive projection, a well-regarded equities researcher this morning issued an alert for Netflix's streaming revenues due to the impact of Coronavirus. … Read the whole story
Spending on political advertising through local media channels will reach $7.1 billion this year, up $500 million from a prior forecast. Read the whole story