by Karlene Lukovitz
The move to use standard definition rather than HD for 30 days in the EU reflects governments' growing concern over already strained internet networks … Read the whole story
by Joe Mandese
The global ad-spending outlook has been revised downward by billions of dollars each year through 2023, according to a new report from eMarketer, which … Read the whole story
by Wendy Davis
The Association of National Advertisers, which opposes the new tax, is asking Gov. Larry Hogan to veto it. Read the whole story
by Gavin O'Malley
Policymakers are going after tech giants for not controlling the distribution of essential medical products. Read the whole story
by Joe Mandese
While TV lost only a small number of advertisers during the Great Recession, a print medium like magazines saw the number of advertisers erode … Read the whole story
-
by Karlene Lukovitz
Another 5% of U.S. adults surveyed March 16-17 said they plan to add new streaming service subscriptions soon due to the virus crisis, reports … Read the whole story
by Karlene Lukovitz
The special, designed to highlight "Friends" series and drive subscriptions for HBO Max, should still be ready for the SVOD's May launch, says the … Read the whole story
-
by Laurie Sullivan
An OTT/CTV attribution feature released by Simpli.fi this week directly measures ad effectiveness in near real-time and allows advertisers to directly attribute online browser-based … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Expect more video consumption and fragmentation among platforms, particularly with the loss of live sports and other aspects of tentpole TV. Read the whole story
-
by Karlene Lukovitz
Hulu will also be integrated in Xfinity's voice control. Read the whole story
by Gavin O'Malley
Facebook will now highlight news and updates from the World Health Organization, Centers for Disease Control, and local health and government organizations. It is … Read the whole story
-
by Laurie Sullivan
Healthcare providers need to get verified and validated information out, and "Google is preventing the purchase of any COVID-19/Coronavirus keywords through their Google Ads … Read the whole story
by Steve Ellwanger
"We're all trying to do the same thing, and it's feed our customers," chairman and CEO Jeff Harmening told food industry analysts. Read the whole story
by Ray Schultz
The changes will affect non-essential tools, but updates may be made later. Microsoft has suffered some slowdowns in the U.S. and EU, apparently overwhelmed … Read the whole story
by Wayne Friedman
National TV kids' networks have seen gains over the last week, as more children are now home from school, according to two different TV … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Searchmetrics offers SEO services, informed by its own data, so it's not farfetched for the company's CMO, Doug Bell, to first recommend that brands … Read the whole story