by Wayne Friedman
NewFront presentations from a number of digital media companies, which had been scheduled for April 27-May 6, were postponed on March 11. IAB said … Read the whole story
by Karlene Lukovitz
Walt Disney Co. Executive Chairman Bob Iger will forgo his salary, new CEO Bob Chapek will take a 50% cut, and other top execs … Read the whole story
by Wayne Friedman
As more stay-at-home state orders are issued -- and amidst TV analysts' expectations of higher streaming usage -- video streaming services have maintained or … Read the whole story
-
by Joe Mandese
The Media Rating Council this morning published a notice advising media audience measurement services to have "objective criteria in place" to ensure they maintain … Read the whole story
by Wayne Friedman
U.S. TV viewing is pointing higher -- reversing some long-time trends -- as a result of the first full week of stay-at-home for around … Read the whole story
by Wendy Davis
Ad groups say a proposed requirement to honor browser-based opt-out tools would violate companies' free speech right to share information. Read the whole story
-
by Laurie Sullivan
In an unexpected move, GroupM sees demand for SEO rapidly increasing in the coming months as brands begin working more closely with agency teams. … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
It could be the first runaway hit of the stay-at-home season, or it could be a massive miss. Read the whole story
by Joe Mandese
If there was any doubt that the advertising world has shifted from branding to performance as its chief "KPI," or key performance indicator, it … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
His campaign issued a cease-and-desist letter to TV stations running an ad from Priorities USA Action. In the ad, it references Trump using the … Read the whole story
by Joe Mandese
New research from Edelman shows nearly two-thirds of consumers believe their countries won't even make it through the crisis without brands playing a critical … Read the whole story
by Steve McClellan
For the first two months of 2020, excluding Greater China, WPP said organic growth was in line with expectations at 0.4%. March will be … Read the whole story
-
by Wendy Davis
The Electronic Frontier Foundation has previously sided with other online streaming companies that have fought broadcasters in court, including Aereo and TVEyes. Read the whole story
-
by Laurie Sullivan
One day ahead of Microsoft Advertising's Elevate virtual conference, the company announced expanded features in its redesigned ad platform. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google is using its search engine home page to thank all doctors, nurses and medical workers for their service, as well as raise money … Read the whole story
by Gavin O'Malley
Keith Strickland, Plessey's co-CEO-CTO, said he was committed to making Facebook the first name in augmented-reality hardware. Read the whole story