As views of kids' videos are spiking and hit classics remain most-watched, kid-oriented DIY videos like workouts and hand-washing how-tos and food-and-drink and science-and-tech videos are also trending up as … Read the whole story
NewFront presentations from a number of digital media companies, which had been scheduled for April 27-May 6, were postponed on March 11. IAB said … Read the whole story
Walt Disney Co. Executive Chairman Bob Iger will forgo his salary, new CEO Bob Chapek will take a 50% cut, and other top execs … Read the whole story
As more stay-at-home state orders are issued -- and amidst TV analysts' expectations of higher streaming usage -- video streaming services have maintained or … Read the whole story
The Media Rating Council this morning published a notice advising media audience measurement services to have "objective criteria in place" to ensure they maintain … Read the whole story
U.S. TV viewing is pointing higher -- reversing some long-time trends -- as a result of the first full week of stay-at-home for around … Read the whole story
Ad groups say a proposed requirement to honor browser-based opt-out tools would violate companies' free speech right to share information. Read the whole story
In an unexpected move, GroupM sees demand for SEO rapidly increasing in the coming months as brands begin working more closely with agency teams. … Read the whole story
It could be the first runaway hit of the stay-at-home season, or it could be a massive miss. Read the whole story
If there was any doubt that the advertising world has shifted from branding to performance as its chief "KPI," or key performance indicator, it … Read the whole story
His campaign issued a cease-and-desist letter to TV stations running an ad from Priorities USA Action. In the ad, it references Trump using the … Read the whole story
New research from Edelman shows nearly two-thirds of consumers believe their countries won't even make it through the crisis without brands playing a critical … Read the whole story
For the first two months of 2020, excluding Greater China, WPP said organic growth was in line with expectations at 0.4%. March will be … Read the whole story
The Electronic Frontier Foundation has previously sided with other online streaming companies that have fought broadcasters in court, including Aereo and TVEyes. Read the whole story
One day ahead of Microsoft Advertising's Elevate virtual conference, the company announced expanded features in its redesigned ad platform. Read the whole story
Google is using its search engine home page to thank all doctors, nurses and medical workers for their service, as well as raise money … Read the whole story
Keith Strickland, Plessey's co-CEO-CTO, said he was committed to making Facebook the first name in augmented-reality hardware. Read the whole story