by Joe Mandese
Call it the calm before the advertising cuts storm, but the most recent data on the U.S. advertising marketplace shows it holding steady through … Read the whole story
by Karlene Lukovitz
Streaming's share was just 14% at this juncture last year. And over four weeks in March, "other" platforms -- a group that includes Disney+ … Read the whole story
by Steve McClellan
For the first two months of 2020, excluding Greater China, WPP said organic growth was in line with expectations at 0.4%. March will be … Read the whole story
by Karlene Lukovitz
Spotify Kids, already launched in several European, Latin American and Pacific-region countries, is also available in Canada and France.It's free... with a US$14.99-per-month subscription … Read the whole story
by Wayne Friedman
From Feb. 26 through March 26, over a quarter of 95 different COVID-themed creatives have aired -- with 26.5% from government agencies, 25.5% from … Read the whole story
by Karlene Lukovitz
Linear video consumption increased by four hours during March, to 64 hours per week, and gaming downloads are up by 50%, and 80% during … Read the whole story
by Wendy Davis
Zoom's "wholly inadequate program design and security measures have resulted, and will continue to result, in unauthorized disclosure of its users' personal information to … Read the whole story
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by Laurie Sullivan
The deal makes Moat an independent third-party verification partner for more than 20,000 companies to reach about 1.4 billion people monthly across Taboola's network. … Read the whole story
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by Gavin O'Malley
A standout among apps, demand for Zoom's Cloud Meetings service has exploded as a result of the COVID-19 crisis. Read the whole story
by Tanya Gazdik
In a move unusual for an automaker, Acura is prompting consumers not to drive, and to park vehicles except for essential travel. Read the whole story
by Steve McClellan
Nearly two years ago Adwanted Group's U.S. platform Adwanted USA, an automated advertising marketplace, entered into an exclusive partnership to license SRDS data. Read the whole story
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by Wendy Davis
Twitter's MoPub has agreed to settle a class-action complaint alleging the company facilitated behavioral targeting of young children, according to court papers filed Tuesday. Read the whole story
by Joe Mandese
Brands are playing an indispensable role informing, caring for, comforting and reassuring consumers so far during the pandemic crisis, according to findings of a … Read the whole story
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by Laurie Sullivan
The Idea for a private marketplace was already in the works at least a week before the COVID-19 crisis hit the U.S. Read the whole story
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Consumers are gravitating toward brands that demonstrate integrity and a willingness to help people cope with uncertainty, a survey by advertising agency The Variable … Read the whole story
by Wayne Friedman
Global TV sets shipped to retailers are now forecast to drop by nearly 9% this year to 203.5 million -- down from 222.9 million … Read the whole story