PolicyBlog
The move comes shortly after liberal digital ad shop DSPolitical publicly complained that Google was giving President Trump "an unprecedented advantage in our upcoming elections" by banning Democratic ads related … Read the whole story
Google is giving the U.S. government and health organizations access to its mobile location data used in ad targeting to track people's movements amid … Read the whole story
The exclamation mark atop the Cannes Lions' homepage says it all: "2020 Cancelled." Postponed once already -- from its traditional June date to October … Read the whole story
Overall streaming video is soaring as well as in specific dayparts, like in daytime. But prime-time and late-fringe streaming is slightly down or flat. Read the whole story
Like Sling TV, HBO is now offering free access to a sampling of content via its apps and website, in hopes of engendering goodwill … Read the whole story
Fox Corp, Discovery Inc. and AMC Networks will see sharply lower ad revenues in key areas for 2020 due to the coming recession. Read the whole story
In addition to its own 90-day free trial offer, the short-form mobile video SVOD, set to launch April 6, now has a free tie-in … Read the whole story
He's returning in stages, first resuming duties as a director on the Dentsu Group Board, confirmed Dentsu Group President and CEO Toshi Yamamoto, who … Read the whole story
Comcast, which still owns a third of Hulu, had already added the streaming service to its Flex platform for broadband subscribers last month. Read the whole story
"The proposed tax on digital advertising represents one of the most serious threats to commercial advertising in several decades," the ANA, IAB and dozens … Read the whole story
News publishers are losing millions in ad revenue, as advertisers deem COVID-19-related content as not brand-safe. Read the whole story
The whitelist provides a balanced approach for brands to consider the audiences they could reach through trusted news channels. And it boosts revenue for … Read the whole story
The promise comes in response to a series of reports, which found the video-conferencing platform was not as secure as it claimed to be. … Read the whole story
- COMMENTARY
As nationwide quarantines took hold in March, an interesting and clear shift occurred: The key driver for consumers' video choices changed from "me" to … Read the whole story
- COMMENTARY
If you are a manager at the Internet Research Agency in St. Petersburg, Russia, and see the fear COVID-19 has struck in Americans, what … Read the whole story
Companies big and small are shifting their attention to local communities and their needs, be it food, medical equipment or other supplies. Read the whole story
- COMMENTARY
You've probably already seen a collection of cringeworthy brand emails about COVID-19 making the rounds on social media. Read the whole story
- COMMENTARY
For brands, this moment forces some hard decisions: spend money on marketing, or sit back and wait for the waters to settle? Read the whole story
