by Karlene Lukovitz
Phone-only Quibi, originally designed for quick news and entertainment videos as people move about and stand in lines, now faces a shelter-at-home world for … Read the whole story
by Gavin O'Malley
On Snapchat, group chat engagement also recently reached an all-time high, while time spent on video and voice calling grew by more than 50% … Read the whole story
by Wayne Friedman
President Trump was the top digital political advertiser March 22-28, spending $1.4 million on Facebook and Google. Joe Biden was the top digital advertiser … Read the whole story
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by Laurie Sullivan
Stimulus checks are coming, but when and what consumers will buy is on the minds of advertisers as they contemplate media-buying budgets and messaging. Read the whole story
COMMENTARY
by Karlene Lukovitz
OTT/CTV and addressable strategies can help advertisers fill the short-term impressions shortfall from the suspension of sports events and coverage--and the now-explosive growth of … Read the whole story
by Wayne Friedman
Total Use of Television usage for persons two years and older is up 3% for the week of March 23 -March 29 vs. the … Read the whole story
by Laurie Sullivan
Amazon on Thursday introduced a targeting feature to promote discovery of new products by reaching those who browse similar or complementary products and categories … Read the whole story
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by Wendy Davis
A class-action complaint has been brought against Google for allegedly violating privacy laws by collecting voiceprints, faceprints, and other personal information from children. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Is this just Facebook looking to make more amends, given its part in the overall loss of advertising to legacy TV stations and local … Read the whole story
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by Wendy Davis
The White House says it is considering appealing a judge's recent decision to allow the organization PEN America to proceed with claims that President … Read the whole story
by Karlene Lukovitz
Groups sharing information on making and donating homemade masks for the desperately in need medical community were caught in the crossfire as Facebook cracks … Read the whole story
by Sarah Mahoney
We check in with Wendy Liebmann, CEO and chief shopper at WSL Strategic Retail, for insights on how retailers' behavior is reshaping brand perception. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A Yes Marketing report shows lower open rates overall versus 2019, but higher for COVID-19-related emails. Read the whole story
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by Ray Schultz
The group will seek to promote recognition of women's contributions to the industry. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Analytics guru Chris Chapo refers to himself as a "design thinker," which reflects a problem-solving approach he learned while working at Apple. Read the whole story
COMMENTARY
by Anna Bager
Companies that raised ad budgets during the 1974-75 recession gained market share and increased sales or at least prevented erosion, said research published in … Read the whole story