by Karlene Lukovitz
Mobile-only Quibi had generated about 300,000 app downloads (including pre-orders) by the end of its April 6 launch day, and it generated 23X fewer … Read the whole story
by Wayne Friedman
Disney+ has now rocketed to some 50 million subscribers worldwide in just five months. In the past two weeks, Disney+ was launched in eight … Read the whole story
by Joe Mandese
It has been assumed that Big Digital platforms would be first to feel the impact of the ad recession and now there's market-based proof. … Read the whole story
by Karlene Lukovitz
A third of U.S. cable TV subscribers said a delay of the season would make them likely to cut the cord, and 29% said … Read the whole story
by Joe Mandese
Mindshare finds that as the pandemic progresses stuck-at-home Americans are spending increasingly less time with friends and family, but their use of social media … Read the whole story
by Wayne Friedman
Major cable TV news networks led by Fox News Channel were down 5% in prime time to a Nielsen-measured 4.0 million viewers with CNN … Read the whole story
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by Karlene Lukovitz
The addition of iSpot's ad measurement data to Neustar's identity management, MTA and unified marketing analytics platforms enables full view of behavior across linear, … Read the whole story
by Joe Mandese
TV audience patterns continued to normalize heading into April, with general entertainment programming continuing its ascent, while cable news' spike begins subsiding, according to … Read the whole story
by Joe Mandese
"HVAs," an increasingly popular new acronym being used by marketers and agencies to describe methods of targeting only "high value audiences" via various identity-based … Read the whole story
by Wendy Davis
An Illinois resident who sued Clearview AI in January is now asking a federal judge to issue a pre-trial order requiring the facial recognition … Read the whole story
by Wendy Davis
"As Americans' reliance on online conferencing grows, individuals are increasingly vulnerable to cyber-attacks and inappropriate access of their personal data," Sen. Ed Markey says … Read the whole story
COMMENTARY
by Greg Matson
A month ago, brands were pushing the limits on those higher needs, but the pandemic has taken most consumers' mindsets down to the most … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Social distancing makes people want to hear more from brands willing to be sensitive, positive and kind. Hearing from brands they love is one … Read the whole story
COMMENTARY
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Two-thirds (66%) of U.S. adults who mainly get their political and election news from print sources rated the coverage of COVID-19 as "good" or … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Many marketers working from home suffer a loss of morale, but feel greater empathy for their colleagues, Econsultancy reports. Read the whole story
by Laurie Sullivan
Some $25 million will go to ads to help nonprofit organizations, trusted health sources, and local authorities send public health messages, with another $100 … Read the whole story
by Gavin O'Malley
In addition to supporting short-term relief efforts, Jack Dorsey plans to invest in the futures of individuals and local communities impacted by the pandemic. Read the whole story