Video Insider
A survey conducted in the U.S. and U.K. shows which age groups are consuming more online video, broadcast TV and OTT, among other media, during the coronavirus shelter-at-home period. The … Read the whole story
- COMMENTARY
Bob Iger of Walt Disney is coming back to take the reigns of the company in a quickly evolving pandemic period. What does that … Read the whole story
After weeks of increasing consumer awareness of brands playing a role in addressing the pandemic, American awareness of COVID-19-related marketing may have peaked, according … Read the whole story
Universal said the movie, released Easter weekend via VOD, generated about 10 times more than the next-largest traditional premium home video release to date. … Read the whole story
The national TV ad marketplace is experiencing immediate declines, and the first, second and third quarters have been most impacted, according to UBS estimates. Read the whole story
Spearheaded by Whitman and Hollywood mogul Jeffrey Katzenberg, Quibi was designed to offer "quick bites" of video during consumers' "in-between moments." Read the whole story
Peacock, which rolls out this week, will be part of NBCU's One Platform media planning/buying service -- which allows marketers to transact in a … Read the whole story
The sentiment for Q2 and Q3 ad spending has deteriorated significantly over the past couple of weeks as the longer-term reality of the pandemic … Read the whole story
In the period prior to the impact of the pandemic on the U.S. ad marketplace, advertiser sentiment about TV's relative value was already eroding, … Read the whole story
A California resident has sued Facebook and LinkedIn for allegedly violating Zoom users' privacy by harvesting data about them. Read the whole story
Due to social distancing, one in four movie fans have also subscribed, or plan to subscribe, to at least one additional new service due … Read the whole story
Of the 2.8 million online pages containing COVID-19 related keywords across GumGum's publisher network, 62% were considered brand safe. Read the whole story
"March Madness" 2019 viewers increased news viewing by 32.3%, a larger gain than among the total population of U.S. viewers at 30.6%, according to … Read the whole story
"The statute violates the First Amendment," four lobbying groups tell a federal judge in Maine. "It excessively burdens ISPs' beneficial, pro-consumer speech about a … Read the whole story
Video Builder, announced Tuesday, aims to help small businesses and those with few resources make short videos to keep customers informed about new operating … Read the whole story
Designed to provide measurement around COVID-19, Semcasting has developed a Digital Activity Score to rank online consumers with degrees of engagement to help advertisers … Read the whole story
- COMMENTARY
Here are three principles for successful marketing in a recession, including: Confirm your target audience's values and behavior. Read the whole story
COMMENTARYFormer Speaker of the House Tip O'Neill was famously quoted as saying, "All politics is local." While all news is not local, it is … Read the whole story
