The data shows a disparity between news and non-news audiences. Site visitors to news sites continue to rise, more than 30%, but it's not … Read the whole story

Digital media sales executives -- both publishers and programmatic ones -- are roughly in line with advertisers in terms of the severity of the … Read the whole story

The influx of new, mass-distributed subscription video streaming services such as NBCU's Peacock, Disney+ and Apple TV+ has having a significant impact on he … Read the whole story

The Association of National Advertisers is urging Michigan Governor Gretchen Whitmer to rescind a recent order prohibiting large retailers from advertising non-essential items. Read the whole story

"We do not see any degradation in the targets that we have laid out with our advertising sponsors," Peacock/NBCU Digital Enterprises Chairman Matt Strauss … Read the whole story

Roku's streaming hours rose 49% year-over-year to 13.2 billion in Q1, according to a company release. But Roku is pulling back on a full-year … Read the whole story

"I don't think there's literally any chance the upfront happens on that normal May/June timeline," Horizon Chief Investment Officer Dave Campanelli tells Brand Insider. Read the whole story

Fox News argues that the suit's claims are "frivolous" because neither the First Amendment or Washington state law allows censoring what it terms "core … Read the whole story

"March Madness" 2019 viewers increased news viewing by 32.3%, a larger gain than among the total population of U.S. viewers at 30.6%, according to … Read the whole story

Sling, which led the content sampling trend, is expanding free access to include all of the news and entertainment channels in its Blue package, … Read the whole story

Three-quarters of American adults believe it is appropriate for brands to advertise during the COVID-19 pandemic, and mainly, they're just looking for good deals. … Read the whole story

In the period prior to the impact of the pandemic on the U.S. ad marketplace, advertiser sentiment about TV's relative value was already eroding, … Read the whole story

Compared to the previous 12 months leading up to March, 53% of respondents said they didn't see a significant impact to their subscriber acquisition … Read the whole story

Senior managers on both the editorial and business sides of the company will have reduced pay for 12 weeks. Some business employees will be … Read the whole story

A study released Tuesday helps marketers understand Google Ad Exchange's performance across browsers and details how Google Ad Exchange performs in cookie and cookieless … Read the whole story

Former BabyCenter programmatic executive Christine Desrosiers will help the Brand Safety Institute develop a digital resource library. Read the whole story