"Finance app marketers should consider incentivizing users with campaigns that offer support in uncertain times," according to study. Read the whole story
Charter's existing HBO subscribers will get the SVOD at no extra charge when it launches next month. Other video, broadband and mobile Charter customers … Read the whole story
The capability, which allows direct-sold and programmatic inventory to compete within the same marketplace, is already being used by NBCUniversal in its One Platform, … Read the whole story
The credit bureau's data on individual consumers will be combined with Tubi's tracking of content consumption behavior via device IDs to let give Tubi … Read the whole story
The stadiums may be empty, but America's heaviest TV sports viewers appear to be maintaining their heavy TV viewing levels, albeit not with live … Read the whole story
Netflix and Amazon have enjoyed soaring stock prices. Traditional TV and the media business, however, are facing serious ad declines. Read the whole story
Respondents' most cited concern was they felt forced to share personal information (15%) in order to get access to a particular product or service. Read the whole story
Google confirmed Tuesday that its COVID-19 tracing technology will be integrated into Android and Apple iOS operating systems, regardless of which version the person … Read the whole story
Worldwide spending on digital commerce is estimated to fall by 14% this year, according to a new study by Juniper Research. Driven by lockdowns, … Read the whole story
The initiative guarantees that a specific number of readers will take action as a result of seeing a brand campaign in Meredith magazines. Read the whole story
The combined effects of an oversupply of audience impressions and contracting demand from advertisers in many consumer categories appears to be impacting the programmatic … Read the whole story
The "Upfront Connect" site is a client-exclusive platform, which includes "The Screening Room," giving access to full series and previews. Read the whole story
Netflix grew to a 33.4% share of "demand" digital media expressions in the two weeks after the WHO declared COVID-19 a global pandemic on … Read the whole story
The health of the U.S. economy, followed by the health of medical professionals and "frontline" workers, are the top concerns among American adults, according … Read the whole story
If the sentiment of Europeans is a leading indicator for the U.S., the impact of COVID-19 is likely to last as much as a … Read the whole story
Corporate behavior during the coronavirus pandemic can make a big impression on people that may last after the crisis ends. More than half of … Read the whole story
Handing Mashable a victory, a federal judge in New York has dismissed a photojournalist's lawsuit accusing the website of infringing copyright by embedding a … Read the whole story
The current, pandemic-fueled shift from physical classrooms to distance learning poses a threat to students privacy rights, a coalition of watchdogs said Thursday. Read the whole story