by Karlene Lukovitz
A draft of the mandatory conduct code, which would define which content is included and specify penalties for non-payment, is supposed to be finalized … Read the whole story
by Karlene Lukovitz
Two weeks in, Quibi is #78 in the Apple App Store download rankings, although it's #11 in the Google Play Store. Read the whole story
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by Karlene Lukovitz
The auditor, used by clients to check that ads run near content considered "safe," sent an email about the Google situation to ad agencies … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The upfront market for next year's TV season may see just 30% to 50% of inventory sold on TV networks -- but subsequent scatter … Read the whole story
COMMENTARY
by Karlene Lukovitz
Even before COVID-19 caused shelter at home, 13% to 14% of marketing decision-makers surveyed by Viant said that the advent of big new streamers … Read the whole story
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by Thom Forbes
"We're seeing a big rise in gaming during quarantine," since it's "a form of entertainment that really connects people," says Facebook exec. Read the whole story
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by Wayne Friedman
Pharma marketers have seen nearly 30% higher impressions from TV ad spending for the most recent monthly period, as TV spending remains flat. Some … Read the whole story
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by Richard Whitman, Columnist
The company attributed the move to the combined impact of the pandemic and ongoing changes in the retail industry. Read the whole story
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by Wendy Davis
The Chinese organization will promote TAG's certification programs -- including its anti-fraud initiative -- to members. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google on Friday said it will waive ad-serving fees for publishers that use Ad Manager for five months, after some complaints from industry insiders. Read the whole story
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The COVID-19 pandemic triggered a surge in panic-buying that has subsided into a stage of "home-confined" buying of comfort foods. Consumers who can't find … Read the whole story
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by Wendy Davis
The state of Rhode Island is asking a federal appellate court to revive claims that Alphabet violated securities laws by waiting too long to … Read the whole story
by Wendy Davis
Siding against Twitter, a federal judge has rejected the company's effort to disclose information about the exact number of national security surveillance requests it … Read the whole story
by Gavin O'Malley
"We're slowing our plans to return to the office in order to prioritize helping the rest of our community and local economy to get … Read the whole story
COMMENTARY
by Kathy Sheehan, Op-Ed Contributor
The disruption to the ordinary cadence of life has many in these cohorts feeling unsettled and aimless. Read the whole story
by Gavin O'Malley
Trying to help affection-starved users cope during the ongoing health crisis, Facebook is providing reaction emojis to Messenger and its flagship app. Read the whole story