NewsGuard homed in on ways Facebook is allowing the spread all manner of misinformation, including phony cures and conspiracy theories. Read the whole story
As a result of the pandemic, ad revenue at WarnerMedia dropped $300 million, or nearly 24% during the period. Read the whole story
March, the first month to feel the effects of COVID-19 on the ad economy, saw the U.S. ad marketplace decline 10.8% from March 2019, … Read the whole story
Although Netflix benefited from sharply higher Q1 subscriber growth, paid marketing costs were down substantially from the previous period and from a year ago. Read the whole story
Snap saw quarterly revenue rise to $462 million, which represented a 44% increase year-over-year. Read the whole story
Like the sale of its Snap Inc. stake last year, this sale will help NBCU's liquidity as it pushes forward with its Peacock streaming … Read the whole story
"We've determined that in this initial phase [of the pandemic], there is limited effectiveness to broad-based brand marketing," says CEO. Read the whole story
"Your materials state that the data necessary for this project will be anonymized. But anonymity in data is notoriously unstable," Hawley says in a … Read the whole story
As for personal finances, 71% say they are concerned, with 36% of those saying they are very concerned. Read the whole story
Among all TV households with pay TV subscriptions, 11% plan to cut the cord by the end of the year, according to a study … Read the whole story
Almost half of respondents said they planned to watch more movies and shows, making it the most popular form of media consumption. Read the whole story
Looking to find a solution to Google's cookie shutdown, companies are rolling out alternatives to targeting. Infutor introduced a cookieless identity data product aimed … Read the whole story
Streaming content viewing from 1-4 p.m. was up 74% to 87% the week of March 23 vs. March 2 in the top 25 markets … Read the whole story
Nielsen data shows streaming trends varied across markets, age groups and times of day during the first month of living restrictions in the U.S. … Read the whole story
About a third of Americans say they are watching advertising-free streaming content much or somewhat more than they had prior to the pandemic, according … Read the whole story
And while Q2 "isn't going to be pretty," it will be manageable, CEO Michael Roth said. He outlined a number of measures the firm … Read the whole story
Overall, 75% of shoppers said they sometimes or always trust consumer reviews, while 39% said they trust a brand employees' product recommendation. Read the whole story
The online clothing retailer Fashion Nova has agreed to pay $9.3 million to settle allegations that it offered gift cards instead of refunds when … Read the whole story