A new report, "How Consumer Age Impacts Mobile Behavior," found more similarities than differences between the generations. Read the whole story
The new Checkout function is an embeddable cart that lets viewers make direct purchases through its ShoppableTV system or videos or digital ads on … Read the whole story
"This change will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them … Read the whole story
Imbres, who oversaw the new streamer's $470 million marketing push and developed its Super Bowl and Oscars ads, is the fourh senior executive to … Read the whole story
The deal will bring ad measurement, optimization and real-time brand-specific metrics to in-game ad campaigns. Nielsen Connectivity supports brand awareness, resonance, and ad recall … Read the whole story
Advertisers can bid on ad VOD inventory through private, real-time auctions set up with demand-side platforms. Dish Media is making VOD ad inventory available … Read the whole story
Kantar has begun re-contacting panelists in its massive TGI media-planning panel to glean explicit insights about how the pandemic is altering consumer attitudes and … Read the whole story
Sports channels saw some of the biggest declines in ad spending as professional sports organizations suspended operations. Read the whole story
CMOs worldwide have changed their focus on advertising and marketing. In a recent study, one theme dominated: don't stop -- but do adjust. Read the whole story
Starting next week, search results on Google Shopping will consist primarily of free listings, whether or not businesses advertise on Google. Businesses are struggling … Read the whole story
Classic action complaint: "As the COVID-19 crisis has escalated, so too have Amazon's prices for the goods consumers require to remain healthy... and nourished." Read the whole story
A third of consumers said they would pay $1 to $5 a month to read unlimited, ad-free news. Read the whole story
Kids oriented networks Cartoon and Nickelodeon are the two that cable TV subscribers say they are most likely to buy products from advertisers who … Read the whole story
Houseparty is being sued for allegedly sharing data about users' devices with Facebook. Read the whole story
If approved, the merger would close in the current quarter. Read the whole story
More than half (55%) of U.S. households are now using video streaming services, according to the latest tech tracker report by the Consumer Technology … Read the whole story
Jio Platforms is the digital division of Indian telecommunications giant Reliance Industries. Facebook's CEO said he was interested in developing new services for India's … Read the whole story
The new email marketing tools include email capture and triggered email sends, the company says. Read the whole story