Imagine if Facebook had been given the opportunity a year ago -- pre-pandemic -- to host one big graduation ceremony for every student in America. Consider the brand value of … Read the whole story
An analyst conveyed reports that multiple distributors had informed ESPN that affiliate fees should not be paid starting in April because the agreed-upon sports … Read the whole story
Google parent Alphabet surprised investors with stronger-than-expected Q4 2019 results, especially from ad revenues, and from YouTube within that. YouTube's ad revenues soared 33% … Read the whole story
That's part of the reason the Omnicom CEO has established committees on media, advertising and public relations to evaluate future business models for those … Read the whole story
Advertising messages inspired by COVID-19 give viewers "positive feelings," according to a new survey, but nearly an equal number say it doesn't generally change … Read the whole story
The net effect -- difference among those Americans saying they are using a medium more vs. those who say they are using it less … Read the whole story
Nissan's "Refuse to Compromise" TV campaign garnered the brand a 27.8% overall lift in visitors to dealerships, according to Alphonso. Read the whole story
Alphabet released Q1 2020 earnings Tuesday. Google Search, YouTube, and Cloud drove Alphabet's Q1 revenue to $41.16 billion, up 13% vs. the year-ago quarter, … Read the whole story
The No. 1 use of ad budgets recouped from the cancellation of sports-related TV buys is returning it to the advertiser's bottom line. That's … Read the whole story
A recent study suggests the COVID-19 pandemic has accelerated shifts in consumer behavior, leading to permanent changes in the way Americans watch, read, listen, … Read the whole story
A California resident has sued Amazon for allegedly deceiving consumers by claiming to "sell" online videos, but retaining the right to revoke access to … Read the whole story
"The FCC's Lifeline program can help struggling families afford basic internet and telephone connectivity at a time when they need it most -- but … Read the whole story
This decision came after remarks from Jeff Shell, CEO, NBCUniversal, while talking up the $100 million haul in video-on-demand revenues. Read the whole story
A fund supporting front-line healthcare workers and a talent credits program are among the projects that agencies and companies are getting behind. Read the whole story
John Seifert, who joined the agency as an intern in 1979, will step down next year after the planned leadership transition is completed. Read the whole story
To assist those impacted by the ongoing pandemic, TikTok is encouraging users to add new "donation stickers" to their videos and live streams. Read the whole story
"There's only one game in town, and it's online," says sports and esports journalist Jeff Eisenband, who provides some insights into what people might … Read the whole story
Expanded capabilities apply to all platforms, including fraud-vulnerable CTV. Read the whole story