by Joe Mandese
The 500 most valuable U.S. brands could lose up to 10% of their cumulative brand value -- an estimated $393 billion loss -- due … Read the whole story
by Gavin O'Malley
Facebook said it experienced a "significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads." Read the whole story
by Karlene Lukovitz
In a memo following more layoffs -- possibly 100 or more, per one report -- Bob Bakish reminded staff of the importance of the … Read the whole story
by Karlene Lukovitz
Regal Cinemas, the country's second-largest movie theater chain, has joined No. 1 chain AMC in saying it won't screen Universal movies if the studio … Read the whole story
by Joe Mandese
A month deeper into the pandemic crisis, the ad industry's "buy-side" has become more resolute about disrupting previous ad plans for the year. That's … Read the whole story
by Wayne Friedman
For national TV marketing of video streaming platforms, April spending is up nearly threefold, with total spending up $113.4 million from March 30-April 28 … Read the whole story
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by Laurie Sullivan
Cloud services helped Microsoft achieve its revenue goals, and COVID-19 had a "minimal net impact on the total company revenue," a company announcement says. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Nielsen says the streaming share of TV viewing is now at 24% -- up from a 15% share a year ago. Read the whole story
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by Laurie Sullivan
A study suggests that one in four consumers will abandon a product or service in favor of a competitor after one ransomware-related attack, failed … Read the whole story
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by Laurie Sullivan
Google Cloud announced Wednesday it will make its video-conferencing platform free. The company also said the Meet data will not be used for advertising … Read the whole story
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Amazon's brand value rose 32% in the past year as the e-commerce giant experienced surging demand among homebound consumers during pandemic lockdowns. Read the whole story
by Wayne Friedman
Daytime broadcast TV viewership for kids and teens has soared 200% to 300% on average in the top U.S markets in the last month … Read the whole story
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by Wendy Davis
Just 50% of smartphone owners said they were likely to use the new Google-Apple contact tracing app, and respondents expressed doubt that tech companies … Read the whole story
by Larissa Faw
With a pre-pandemic turnaround plan already in place, MDC posted its best quarterly results since Q3 of 2018. Read the whole story
COMMENTARY
by Mario Natarelli, Op-Ed Contributor
Witnessing Amazon's rise up through the ranks demonstrates how the brand has built devotion through a pragmatic drive to create a frictionless shopping experience … Read the whole story
by Wendy Davis
Mashable may have violated Instagram's policies -- and therefore lost its right to embed a photo from the service -- photographer Stephanie Sinclair argues … Read the whole story
COMMENTARY
by Kate Floyd
Five ways your brand can help inform your efforts to give back during this crisis. Read the whole story