The long-expected merger comes days after John Stankey's choice as AT&T's next CEO, and six weeks after Xandr CEO Brian Lesser resigned after reportedly … Read the whole story

The disruption to global media markets caused by the COVID-19 pandemic is crashing demand, and consequently, prices for most of the major media, according … Read the whole story

Comcast had its best broadband quarter in 12 years, and Altice set a broadband add record. But Comcast lost 388,000 residential cable customers--up from … Read the whole story

NBCU CEO Jeff Shell said theatrical would remain central, adding that video-on-demand services would be not a replacement but a "complementary element." Read the whole story

"The plan has always been to create data-led packages using AI technology, to guarantee outcomes," says Arthur Sadoun, Publicis Groupe Chairman and CEO. The … Read the whole story

The video-conferencing platform says it has an average of 300 million meeting "participants." A "daily active user" can only be counted once per day. Read the whole story

The period from 6 a.m. to 2 p.m. has become the new prime time as many Americans turn to their digital devices, computers, tablets, … Read the whole story

Brand recall for COVID-19-themed ads fell slightly below the norm, but simplistic messaging encouraging engagement drove the highest brand recall. Read the whole story

GfK and Dstillery believe they have developed an ad-targeting model that strongly supports automotive advertisers as changing consumer behavior plays an increasingly important role … Read the whole story

Google contributed to Facebook's Q1 earnings, but will likely impact the social giant's Q2 revenue more significantly, due to the dozens of ads that … Read the whole story

Given the lack of sporting events, Twitter is taking several measures to adjust to the new realities of the market. Read the whole story

CEO Tim Cook credited the small rise in revenue to a record performance by Apple's services division, along with strong wearables sales. Read the whole story

Amazon's expanding services make it more competitive with VOD offerings from other big players. Read the whole story

The "COVID-19 Consumer Data Protection Act" would require companies to obtain people's express consent before collecting or sharing data for contact tracing. Read the whole story

There are mixed signals about the underlying health of the ad marketplace -- both current and projected for the balance of the year. According … Read the whole story

A federal judge in New Mexico said Google must face claims that AdMob violated privacy laws by knowingly collecting data from children who downloaded … Read the whole story