by Wendy Davis
"With our state in the midst of a global pandemic and economic crash, and just beginning on our road to recovery, it would be … Read the whole story
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by Wayne Friedman
"We anticipate that our ad business will deliver substantial revenue growth on a year-over-year basis," Roku said --" albeit at a slower pace and … Read the whole story
by Karlene Lukovitz
The company is adding a wealth of existing content from Paramount and IP from across its portfolio to All Access before a summer rebranding, … Read the whole story
by Joe Mandese
A month after benchmarking the impact the COVID-19 is having on the advertising plans of U.S. ad executives, the disruption has grown much more … Read the whole story
by Karlene Lukovitz
Univision joins seven other major broadcasters in testing Nielsen's platform, which aims to enable networks to unlock national addressable inventory impressions at scale and … Read the whole story
by Wayne Friedman
Sling TV lost 281,000 subscribers due to sporting event delays/cancellations and increased competition from virtual pay TV providers and subscription on-demand services. Net subscriber … Read the whole story
by Karlene Lukovitz
Sheltering at home during the pandemic has led to a blurring of weekday and weekend viewing habits and levels, Comcast data show. But contrary … Read the whole story
by Laurie Sullivan
YouTube plans to share new advertiser insights and accelerate the launch of several tools such as Brand Lift measurement for the TV screen and … Read the whole story
COMMENTARY
by David Cohen, Randall Rothenberg
TV couldn't be better. It has become our perfect pandemic partner. It's our industry that needs to adapt. Read the whole story
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by Laurie Sullivan
As brands buy search advertising, some marketers are asking when is the best time to reenter the market and how will the cost per … Read the whole story
by Larissa Faw
The company is planning its return-to-office schedule in phases, aimed at reaching specific percentages of staff by set calendar dates. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Break Up With Netflix," reads one of the headlines in the June "CR." "Go All-In On Amazon Prime," reads another. Read the whole story
by Joe Mandese
When it comes to the KPIs (key performance indicators) used to evaluate the ROI of advertising, research companies -- both big and small -- … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It appears that the lower the cost per click falls on keyword terms in Google Ads, the stricter Google becomes with payment terms. Marketers … Read the whole story
by Gavin O'Malley
With the purchase, Zoom can now build end-to-end encryption into its video conferencing platform. Read the whole story
by Wendy Davis
U.S. District Court Judge Beth Labson Freeman ruled that Google must face a claim that it violated a federal privacy by disclosing snippets of … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
To answer that question, we can look at what's really changed -- and whether it will change back. Read the whole story
by Joe Mandese
In the seventh edition of a special COVID-19 series, IPG Media Lab's "Floor 9" media futures podcast, the lab hosts UM strategists Lin Liu … Read the whole story