RTBlog
One of the most surprising developments surrounding our coverage of the COVID-19 pandemic is the degree to which real-time marketing or media data has become a proxy for epidemiological data, … Read the whole story
The new version makes it easier to create ads as well as groups, events and pages, and includes dark mode to reduce glare, improve … Read the whole story
With at least half of Madison Avenue (IPG's Acxiom, Publicis' Epsilon, and Dentsu Aegis's Merkle/M1) owning Big Data brokers -- and with a litany … Read the whole story
Virtual pay TV providers for the first time ever have lost subscribers on a quarter-to-quarter basis, according to MoffettNathanson Research. These providers were once … Read the whole story
Fox unveiled its new season with four new fall shows and a little help -- two new additions previously had their start on cable … Read the whole story
Heading into one of the worst periods in recent advertising history, The Trade Desk is trading at an all-time high not in its ad … Read the whole story
The music/concert live streamer, currently in the red, plans to cross-sell and cross-promote the podcasting network's advertisers, sponsors and subscribers. Read the whole story
- COMMENTARY
With its new OneView DSP and impressive user growth stats, Roku believes it's positioned to grab advertising share from linear, which, it asserts, is … Read the whole story
Controversial company Clearview AI says it no longer uses facial-recognition technology on photos that appear to be associated with Illinois, and is prohibiting clients … Read the whole story
Many educational technology services, including those involved in distance learning, have inconsistent privacy and security standards, lawmakers tell the FTC. Read the whole story
Stateside, the video-sharing app added 13 million monthly active users between January and March of this year. Read the whole story
As small- and medium-sized businesses rethink their ad spend, the mid-April forecast seems more stable than numbers gathered in late March, Borrell Associates says. … Read the whole story
Vector Media and its longtime partner Carisma have collaborated to build protective gear for medical workers. Here's how they did it. Read the whole story
Despite months of nearly wall-to-wall coverage of mostly been negative news, Americans have a mostly positive view of the news media's handling of the … Read the whole story
Commerce Signals' COVID-19 Consumer Spend Impact Dashboard analyzes changes in payment card revenue across consumer categories, online vs offline sales changes, regional differences, and … Read the whole story
Both 2020 Presidential candidates are "under water" when it comes to their handling of the COVID-19 crisis, but there has been a pronounced improvement … Read the whole story
- COMMENTARY
In matching the information provided by advertisers, agencies, programmatic platforms and publishers, a recent study found 51% of ad spend reaches digital media outlets … Read the whole story
"I can finally tell my mom I was drafted by the NFL," Bernacchi, 50, tells "Marketing Daily." Read the whole story
United Airlines catches social media heat for a doctor's tweeted photo of a fully packed flight from Newark to San Francisco Saturday, Read the whole story
