Ecommerce app installs trended down 12% week-on-week through March 2020, with a decrease in paid installs of 35% from March through the beginning of April, Read the whole story
The natural evolution is for the two software-based platforms to be packaged and offered together via a platform that can distribute both, incoming AT&T … Read the whole story
The IAB will offer its NewFronts as a virtual, video upfront series of presentations for the week of June 22-June 26, covering "streaming video, … Read the whole story
A NY State filing provides some specifics on the layoffs that were to be a given due to post-merger consolidation, even before the pandemic. Read the whole story
Linear TV viewing for kids 2-11 dropped 8% for national kids TV networks in April vs. the same month a year ago, according to … Read the whole story
Half of ad execs don't expect anyone to buy more than one quarter's worth of TV ad inventory in this year's upfront network TV … Read the whole story
The Trump presidential campaign ramped up national TV ad spend the first two weeks in May on Fox News Channel, HGTV and three major … Read the whole story
Key questions for brands are how consumer shifts in behavior will forecast demand, how much marketers should spend initially to reach customers, and what … Read the whole story
The new agency will have 3,000 employees across 24 markets with clients including American Express and Toyota. Read the whole story
The suit claims Hulu is not enabling HD on computer browsers so as to push subscribers to use other devices that enable easier data … Read the whole story
Rebooted last year, Court TV is already available on cable, OTT and through its app on various devices. Read the whole story
National TV revenue could drop to around $13 billion from a more typical $20 billion upfront marketplace, collectively pulled in from broadcast and cable … Read the whole story
According to a new survey from the WFA, 84% of those polled say it is time to do just that. The same percentage indicated … Read the whole story
Can marketers expect a consumer search engine from Amazon following the company's move into enterprise search? Read the whole story
Per a preliminary settlement filed with the San Mateo Superior Court, the tech titan will pay more than 11,000 moderators at least $1,000 for … Read the whole story
If approved, the settlement wiil resolve a 2016 class-action complaint alleging the company entered into agreements with competitors -- including Walgreens, Luxxotica and National … Read the whole story
"TikTok's conduct shows that it is continuing to pursue growth at the expense of endangering children," advocacy groups say in a new FTC complaint. Read the whole story
Maybe this is just the shot in the arm the retail world needs to compete with a totally digital-centric retail experience? Read the whole story
The Knight Institute says Sen. Cornyn violates people's First Amendment rights by blocking them on Twitter. Read the whole story