RTBlog
The rampant availability of new sources of audience data -- and of data management platforms to organize them -- has created a kind of "Wild West" for audience targeting that … Read the whole story
GIPHY will be folded into Facebook's Instagram unit, while its massive library of animated images will be made available to the company's broader network … Read the whole story
Political ad spend for the 2020 political season so far is at $2.19 billion -- more than $1 billion more than spending at this … Read the whole story
The Justice Department and state attorneys general are preparing to sue Google for allegedly using its market power to squelch competition, according to a … Read the whole story
NextVR has specialized in turning live events, like NBA basketball games and musical performances, into VR content. Read the whole story
AVOD revenue is projected to grow 120%, and represent about 32% of total revenues, with SVOD revenue increasing 103% and remaining at about 58% … Read the whole story
Reports show an overall decline in sales, but performance in several affiliate market segments remains strong, according to the Pepperjam Affiliate Marketing Sales Index. … Read the whole story
COMMENTARYWith overall ad budgets hit by the uncertainty surrounding the pandemic, and various U.S. regions expected to be in varying degrees of reopening for … Read the whole story
The three phases envision 25% occupancy, 50% occupancy and full-use of office space. For now the firm's company-wide work-from-home policy remains in effect. Read the whole story
"If Google acquires consumers' data generated by the use of Fitbit wearables, including now COVID-19 related data, it would be able to use that … Read the whole story
Web security company Malwarebytes has asked the Supreme Court to review a decision allowing rival security company Enigma Software to proceed with claims it … Read the whole story
- COMMENTARY
Welcome to the first edition of "Search & Performance Marketing Daily." While the emphasis remains on search advertising and marketing, you also will read … Read the whole story
COVID-19 has helped to create several approaches to prove performance, and "attribution" describes getting closest to the truth in proving performance for tv, radio … Read the whole story
CPG sales are up an amazing 34% compared to normal times, NCS reports. Read the whole story
Homebound consumers bought more sweets and convenience foods, such as ice cream and frozen entrees, than they did a year earlier. Read the whole story
A copyright claim citing a 1998 law led Google to make unfavorable articles vanish. Read the whole story
- COMMENTARY
As brands around the world look forward to recovery, here are three things they need to consider as they build their future-proofing roadmaps to … Read the whole story
- COMMENTARY
The pandemic will give rise to the "next normal," which will largely be defined by a change in consumer psychographics, not consumer behavior. Read the whole story
- COMMENTARY
The middlemen in the industry still eat up about half of dollars invested in programmatic -- about the same number as was reported five … Read the whole story
