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by Wayne Friedman
One forecast for U.S. local TV station advertising has been lowered from a previous projection by around $1 billion, or 5%, due to COVID-19 … Read the whole story
by Joe Mandese
Ad demand fell 35% year-over-year in April, marking its lowest point since MediaPost and the Standard Media Index began benchmarking the U.S. ad marketplace … Read the whole story
by Wayne Friedman
For CBS, NBC, ABC, and Fox, total average prime-time viewing is down to a collective average of 26.4 million viewers -- for the period … Read the whole story
by Karlene Lukovitz
The new partners will add millions of current HBO subscribers eligible for a no-extra-cost upgrade to HBO Max, and offer millions more the ability … Read the whole story
by Gavin O'Malley
Users will be able to choose who can reply to their tweets with three options: everyone, only people they follow, or only people they … Read the whole story
by Karlene Lukovitz
Navigation is now easier and works like that of its Disney bundle mates, Disney+ and ESPN+, says the company. Read the whole story
by Wayne Friedman
The deal will provide more competitive "business outcome" measurement for local TV ad deals beyond traditional Nielsen or ComScore metrics of gross ratings points … Read the whole story
by Laurie Sullivan
Consumers were 4.11% more likely to consider a brand when viewing contextually aligned ads and 3.24% more likely to share contextually aligned ads vs. … Read the whole story
by Joe Mandese
Self-reported brand loyalty does not appear to have suffered so far during the COVID-19 pandemic. Data from Civic Science's ongoing tracking poll shows nearly … Read the whole story
by Wendy Davis
AT&T ads boasting about the company's "5G Evolution" service mislead consumers and should be discontinued, an appeals panel of the ad industry's self-regulatory program … Read the whole story
by Fern Siegel
Cultural programming is available in Spanish and English, geared to U.S. Hispanics. The streamer's goal, says its CEO, is "to tell the Latino stories … Read the whole story
by Wendy Davis
A new Puerto Rico law criminalizing "fake news" about emergencies like COVID-19 is unconstitutional, two journalists say in a lawsuit brought Wednesday. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Government and Education did the best in opens. But Media and Publishing saw high engagement, Campaign Monitor reports. Read the whole story
by Joe Mandese
Americans say they are using social media more in recent weeks because of the COVID-19 pandemic, especially women. That's the finding of a Knight … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many sports fans are complaining they should be charged less for cable services, especially with the lack of live sports, specifically MLB and NBA … Read the whole story
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by Laurie Sullivan
Whether to use a branded vs. unbranded search strategy remains an ongoing dilemma for marketers, especially those trying to recover from the COVID-19 downturn. Read the whole story