RTBlog
by Joe Mandese
Just before the pandemic disrupted "normal" coverage of the ad industry, I began working on a series of initiatives related to the industry's ethics, especially its use of consumer data. … Read the whole story
by Karlene Lukovitz
Is CEO Jeff Shell looking to offer an olive branch to Trump and his base? Read the whole story
by Karlene Lukovitz
Fox, which plans to roll out its Fox Bet sports booking platform as U.S. states legalize online sports betting, also has a stake in … Read the whole story
by Wayne Friedman
Nielsen says there were 5% more local spot TV ad units that aired -- April 27 to May 3 -- versus the previous month. Read the whole story
COMMENTARY
by Karlene Lukovitz
Global SVOD to be dominated by five platforms with combined paid subscribers totaling 1.2 billion, according to a new Digital TV Research projections that … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The big loss of traditional TV dollars may have migrated to connected TV platforms. Total advertising from all digital platforms was up 12%. Read the whole story
by Gavin O'Malley
Tweeting after midnight on Thursday, Trump endorsed the shooting of people looting businesses amid the growing protests in Minneapolis. Read the whole story
by Wayne Friedman
The deal provides aggregated, anonymized data to be used in advanced advertising sales. Blockgraph enables a marketer's first-party CRM data to be directly matched … Read the whole story
by Wendy Davis
"Maine's Law is guided by the urgent need to safeguard the privacy of Internet consumers," Attorney General Aaron Frey tells a federal judge. Read the whole story
by Wendy Davis
"As the ongoing public health crisis continues to catalyze children's increased tech use, the FTC must increase its attention to the dangers that minors … Read the whole story
by Fern Siegel
The streamer has purchased the legendary Grauman's Egyptian Theatre, an ornate movie palace built in 1922 during the silent-film era. Read the whole story
by Laurie Sullivan
In response to price gouging, some publishers such as Google and Facebook have banned keywords such as COVID-19, face mask and hand sanitizer in … Read the whole story
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by Ray Schultz
Salesforce will help AT&T gain a single view of its customers across all touchpoints, the firm says. Read the whole story
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by Laurie Sullivan
MainAd, based in Italy, has expanded into the U.S. to support programmatic advertising and performance-based services. The company supports clients in Europe and APAC … Read the whole story
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by Laurie Sullivan
Two European companies have formed a partnership that allows consumers to keep their searches private and advertisers from tracking, tracing and logging their activities … Read the whole story
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by Larissa Faw
Gen Z is committed, more than any other generation, to making a difference with 60% reporting a core belief in planning to change the … Read the whole story