Kroger's customer data on 60 million-plus households from its nearly 2,800 supermarkets will give CPGs access to closed-loop attribution. Read the whole story
Looking to expand programmatic TV media buying for TV advertisers, Comcast Technology Solutions and FreeWheel have created a new platform for content owners and … Read the whole story
The fund-raising email says help is needed to fight the "Liberal Mob." It offers a Trump campaign hat. Read the whole story
The data, from a survey of ad execs conducted by Advertiser Perceptions, shows that June through October are the biggest rebound months, suggesting the … Read the whole story
YouTube self-certification is now rolling out to the entire community, and content creators with access can rate their video against its ad-friendly guidelines. Creators … Read the whole story
People have set up their home offices, and are now moving back toward making sporting goods purchases, ACI reports. Read the whole story
Eighty percent of TV homes now have at least one connected TV device, according to Leichtman Research Group. This includes built-in Smart TV interfaces, … Read the whole story
The stay-at-home restrictions of the COVID-19 pandemic have been a boon for many media, but for video games this accelerated a rise in share … Read the whole story
A majority of American adults feel Twitter has done the right thing by adding warning labels and fact-checking questionable tweets, according to a national … Read the whole story
Siding against Google, a federal judge in California has refused to dismiss a 10-year-old class-action complaint alleging the company violated people's privacy by transmitting … Read the whole story
If more theatrical movies shift to premium streamers from in-theater showing, it could change (or stunt) almost everything: profitability, marketing and consumer usage. Read the whole story
A federal judge has thrown out Philadelphia news anchor Karen Hepp's lawsuit over the unauthorized display of her photo on Facebook, Reddit and Imgur. Read the whole story
The COVID-19 pandemic drove U.S. consumption of online video views up 53% and time spent viewing them by 319%, according to the just-released Q1 … Read the whole story
NYU's Stern Center leadership takes issue with social networks' widespread practice of relying on third-party vendors for content review, which they believe amounts to … Read the whole story
Using their media and communications platforms to encourage people to vote is the No. 1 way Americans would like to see brands respond to … Read the whole story
Reddit is mostly an unregulated Wild West trying to balance an open-platform philosophy with the web's increasingly dark wave of racist and sexist memes. Read the whole story