The acceleration is being driven not just by stay-at-home, but the boom in available content and increasing cord-cutting, says the research firm. Read the whole story
In an effort to streamline all its linear, streaming, and digital ad technology, Walt Disney's Direct-to-Consumer & International Technology group has started a new … Read the whole story
Madison Avenue's consensus outlook for 2020 turned negative for the year, as the second of the Big 4 agency forecasting units weighed in with … Read the whole story
U.S. ad spending will decline 7.6% this year and 1.7% in 2021, according to a revised mid-year update from GroupM. The estimates are for … Read the whole story
"We need to do more as a marketing community to address our most deep-seated legacy problems, especially within our industry. Now is the time … Read the whole story
Australia's proposed mandatory code would require Facebook and Google to negotiate revenue-sharing arrangements with news publishers. Facebook contends it already provides publishers with enormous … Read the whole story
Ad buyers can use the platform to access Nexstar's video and OTT inventory and its first-party data, technology and creative, and directly send electronic … Read the whole story
A group of publishers and tech firms are calling for a fundamental change in the way their audience data is accessed during open programmatic … Read the whole story
The European Commissioner for Competition believes Apple has assumed too powerful a position within the mobile marketplace and is dominating app distribution. Read the whole story
The intro is being provided by black scholar and TCM host Jacqueline Stewart. But HBO Max isn't specifying a date for the return yet. Read the whole story
Consumers spent $82.5 billion online in May -- up 77.8% year-over-year -- and travel is picking up, according to Adobe data. Read the whole story
"More needs to be done to protect consumers' personal information and to minimize consumer confusion," New York Attorney General Letitia James told Google and … Read the whole story
The Weather Company is asking a California judge to throw out claims that its app dupes people by collecting their geolocation data for ad-targeting … Read the whole story
The Trump campaign claims that it has 800,000 registrations for 20,000 seats, and boasts of its haul in data. Read the whole story
Industrial firms are cautious as businesses start to re-open, IEEE GlobalSpec finds in new research. Read the whole story
The industry needs an agreed upon, well-vetted and researched set of standards as a framework for optimal approaches to outcome-based measurement and to enable … Read the whole story
Panel is likely to question Bezos "about claims that Amazon boxes out small businesses, abuses its power and mistreats warehouse workers," according to "NYT." Read the whole story