Social Media Insider
Just 26% of people around the world think platforms should not interfere with such ads, and Facebook is the biggest concern, per a YouGov survey for Reuters Institute for the … Read the whole story
The new initiatives, intended to diffuse criticism about Facebook's refusal to remove false political content or ads from the platform, were announced by CEO … Read the whole story
CBS All Access will be relaunched next year, adding 15,000 hours of new Viacom and CBS programming, with content mostly from all ViacomCBS cable … Read the whole story
Some 72% of media buyers say the NewFronts are more important than ever, and nearly half want the presentations to merge with upfronts. Thirty-nine … Read the whole story
Video is now available in the company's Ad Studio platform in the U.S., U.K. and Canada and to select advertisers in worldwide test markets. Read the whole story
The IAB expects 41% of buyers' ad-spending budgets will go to total TV/video media buying for upfront/NewFront-related deals on traditional TV and digital video … Read the whole story
Handing a victory to the ANA and drug companies, a federal appellate court Tuesday invalidated a rule that would have required television and streaming … Read the whole story
- COMMENTARY
COVID-19 and the loss of the Olympics has caused major ad disruptions -- but record presidential election advertising is expected to keep losses to … Read the whole story
At a time when many on both the supply and demand side are trying to get a handle on the 2020-21 network upfront ad … Read the whole story
Google plans to fight a potential class-action lawsuit over faceprints by arguing that the Illinois biometric privacy law doesn't apply to data derived from … Read the whole story
The reunion-themed upfront event will feature "30 Rock" characters offering up stories and content, presenting new and returning shows for NBCU's 2020-21 TV season. … Read the whole story
About 10% more marketers are paying for higher visibility on Google this year vs. last. They're paying for Google Ads, Local Service Ads, and … Read the whole story
More than 85% of the estimated half a trillion "accrues solely to third parties," while about $45 billion comes from in-app advertising -- 9% … Read the whole story
Instagram will examine its current verification criteria, then make changes with an eye on greater demographic inclusivity. Read the whole story
The "Fight for Freedom" PSA, created pro bono by R/GA, features a voiceover pointing out that many freedoms so many take for granted - … Read the whole story
Google now will allow companies to run Smart campaigns advertising directly from the app, making the process to create ads faster and easier. The … Read the whole story
Google added $200 million to its annual ad grant commitments to non-profits and launched services to help SMBs as businesses begin to reopen and … Read the whole story
If its media advertising and subscription-based media assets were broken out as a separate business, Amazon's media properties -- Prime, Twitch, Music, etc. -- … Read the whole story
- COMMENTARY
Print magazines should be marketed, sold and delivered to homes or picked up at stores - via retailers' now-common "click-and-collect" programs. Read the whole story
