Social Media Insider
Dubbed "The Drop," the shoppable show will feature streetwear collaborations between celebrities and designers, and launch later this year. Read the whole story
Apple's upcoming operating system, iOS14, will offer new privacy features, including one that could make it harder for ad-tech companies to track users. Read the whole story
But Peacock, like rival newcomer HBO Max, still has no agreements with giants Roku and Amazon. Read the whole story
Connected TV proved remarkably immune to the severe Q2 ad-spending cuts, and drew dollars from broadcast and cable TV, a new pre- and post-COVID … Read the whole story
When the FCC approved Charter's merger with Time Warner and Bright House Networks, the agency required the company to refrain from imposing usage-based billing … Read the whole story
Huge audience growth in the streaming news app's existing international markets, due to the pandemic and the racial injustice protest movement, is accelerating the … Read the whole story
COMMENTARYSeveral business entrepreneurs have filed a class action accusing Google of creating a monopoly in digital advertising and sued the company for antitrust violations … Read the whole story
Several recent job listings point to Amazon planning to add linear and 24/7 livestreaming channels to its VOD offerings, though Amazon isn't commenting. Read the whole story
The Federal Trade Commission should step up efforts to discourage phony online endorsements, Consumer Reports urges. Read the whole story
The seven-month-old streamer's continued global expansion will position it to be a head-to-head competitor with Netflix, whose own growth has been driven by international … Read the whole story
One of the unintended consequences of the COVID-19 pandemic appears to have been a marked increase in the number of marketers utilizing in-house teams … Read the whole story
Major obstacles still exist when it comes to using location data in ad campaigns, but marketers have also found new uses. Read the whole story
Nielsen has published a unique, interesting analysis of shifting consumer sentiment following the COVID-19 pandemic. The study, which utilizes its VisualDNA Personality Survey methodology … Read the whole story
- COMMENTARY
The longtime incumbent was OMD, which has serviced the account since 2008. The scope also includes Showtime and CBS Access. For Horizon, the win … Read the whole story
- COMMENTARY
"What makes competitive advantage truly sustainable is helping consumers avoid having to make a choice," says Marsha Lindsay, CEO, chief analyst, Lindsay Foresight & … Read the whole story
- COMMENTARY
Nicole Pike left Nielsen in mid-June to take up a position at YouGov as the Global Sector Head of Esports and Gaming -- a … Read the whole story
- COMMENTARY
The group says the Google News aggregation app competes with apps that newspapers develop to reach mobile readers directly. Read the whole story
- COMMENTARY
How will we know if the Trump TV show is coming to a close? Ratings are down? Viewer engagement is lower? No one is … Read the whole story
